Paul Harvey is an accomplished executive with extensive experience in recruitment, admissions, and marketing strategy across various industries. As the Executive Director of Recruitment & Admissions at the prestigious London Business School, he leverages his deep understanding of the higher education sector to drive strategic enrolment initiatives and enhance the institution's global outreach.
Experience Summary
Current Role
As the Executive Director of Recruitment & Admissions at London Business School, Paul is responsible for overseeing the institution's student recruitment and admissions processes. He leads a talented team in developing and executing comprehensive marketing and outreach strategies to attract top-caliber candidates from around the world. Under his leadership, the school has seen a significant increase in application volumes and enhanced the diversity of its student body.
Career Progression
Prior to joining London Business School, Paul held several senior marketing and strategy roles, including Director of Marketing, Recruitment & Admissions at the University of Surrey, Marketing Strategy Director at the Rail Delivery Group, and Group Marketing Director at Abellio Group. He also gained valuable experience in the leisure and consumer goods industries, having served as the Global Marketing Director for LEGOLAND Parks at Merlin Entertainments and held marketing positions at Energizer and Schwarzkopf & Henkel.
Throughout his career, Paul has demonstrated a strong track record of driving business growth, improving brand visibility, and delivering measurable results. His ability to navigate complex environments, implement effective marketing campaigns, and foster collaborative partnerships has been instrumental in his success.
Academic Background
Paul holds a Bachelor's degree in Business Administration from the University of Reading, where he graduated with distinction. He is a highly skilled communicator and strategic thinker, with a deep understanding of the education sector and its evolving landscape.
Areas of Expertise
- Recruitment and admissions strategy
- Marketing and brand management
- Strategic planning and execution
- Data-driven decision-making
- Stakeholder engagement and collaboration
- Change management and organizational transformation
Professional Impact
During his tenure at the University of Surrey, Paul spearheaded the institution's digital transformation, leading the implementation of a state-of-the-art CRM system and enhancing the school's online presence. This initiative resulted in a significant improvement in lead generation, student conversion rates, and overall brand visibility.
At the Rail Delivery Group, Paul was seconded to develop a transformative marketing strategy that addressed the industry's evolving challenges, contributing to the successful launch of several high-profile campaigns.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Paul Harvey is poised to make a profound impact on the future of recruitment and admissions in the higher education sector. As the Executive Director of Recruitment & Admissions at London Business School, he is committed to driving innovation, fostering inclusivity, and positioning the institution as a global leader in business education.
