Paul Hillen

Vice President, Performance Marketing
Los Angeles, California, United States

Professional Overview

Paul Hillen is an accomplished marketing executive with a strong track record of driving growth and performance optimization for leading consumer brands. As the Vice President of Performance Marketing at SKIMS, he is responsible for developing and executing data-driven strategies to accelerate the company's online revenue and customer acquisition.

Experience Summary

Current Role

As the Vice President of Performance Marketing at SKIMS, Paul oversees all aspects of the company's performance marketing efforts, including search engine marketing, social media advertising, email marketing, and affiliate partnerships. He has been instrumental in scaling SKIMS' digital presence and improving the efficiency of its marketing investments, contributing to the brand's rapid growth and industry-leading performance.

Career Progression

Prior to joining SKIMS, Paul served as the Senior Director of Growth Marketing at Tommy John, where he drove a 35% increase in digital revenue over an 18-month period through the optimization of the company's paid advertising campaigns and the implementation of a data-driven attribution model. Earlier in his career, he held marketing roles at Handy HQ and /superdigital, where he honed his skills in brand strategy, digital marketing, and customer acquisition.

Academic Background

Paul holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, where he graduated with Honors.

Areas of Expertise

• Performance marketing strategy and execution

• Search engine marketing (SEM) and search engine optimization (SEO)

• Social media advertising and content optimization

• Email marketing and marketing automation

• Data analysis and attribution modeling

• Cross-functional collaboration and team leadership

Professional Impact

At SKIMS, Paul has been instrumental in driving the company's rapid digital growth, leading to a 40% year-over-year increase in online revenue. He has also spearheaded the implementation of advanced attribution modeling, which has enabled the marketing team to optimize their media mix and allocation, resulting in a 25% improvement in return on ad spend.

Conclusion

With his extensive experience in performance marketing, data-driven decision making, and brand growth, Paul Hillen is well-positioned to continue making a significant impact in the consumer product industry. As the Vice President of Performance Marketing at SKIMS, he is committed to leveraging his expertise to propel the brand's digital expansion and maintain its position as a leader in the market.