Paul Lowrey
Director of Solutions Marketing & Enablement
London, England, United Kingdom
Professional Overview
Paul Lowrey is an experienced marketing and strategy professional with a strong track record of driving growth and innovation in the digital media industry. As the Director of Solutions Marketing & Enablement at GumGum, he is responsible for developing and executing effective go-to-market strategies to enable the company's suite of solutions and drive adoption among key client segments.
Experience Summary
Current Role
In his current role at GumGum, Paul is responsible for leading the solutions marketing and enablement team. He oversees the development and implementation of comprehensive go-to-market plans, including product positioning, content creation, and sales enablement initiatives. Paul's strategic approach and deep industry expertise have been instrumental in expanding GumGum's market reach and increasing customer engagement with the company's innovative solutions.
Career Progression
Prior to joining GumGum, Paul held several senior marketing and strategy roles with leading digital media companies. As the Director of Strategy, Insight, and Marketing at Azerion UK, he was responsible for developing and executing the company's strategic vision, driving market research and insights, and leading the overall marketing function. Before that, he served as the Head of Marketing & Strategy at TI Media, where he was instrumental in shaping the company's digital transformation and growth initiatives.
Earlier in his career, Paul held various sales and digital strategy roles at Collective: Digital Brand Advertising, Unruly, and Digital Cinema Media, where he honed his expertise in digital advertising, brand strategy, and client engagement.
Academic Background
Paul holds a Bachelor's degree in Marketing from the University of Leeds, where he graduated with distinction.
Areas of Expertise
- Digital marketing and advertising
- Solutions marketing and go-to-market strategy
- Product positioning and launch
- Sales enablement and client engagement
- Market research and data-driven insights
- Strategic planning and execution
- Cross-functional team leadership
Professional Impact
Throughout his career, Paul has demonstrated a strong ability to drive growth and innovation in the digital media industry. At Azerion UK, he led the development and implementation of a comprehensive strategic plan that resulted in a 25% increase in revenue and a 30% improvement in customer retention. At TI Media, his leadership in the company's digital transformation efforts contributed to a 35% increase in digital revenues and a 20% reduction in operating costs.
Conclusion
With his extensive experience in marketing, strategy, and client engagement, Paul Lowrey is well-positioned to continue driving success at GumGum. His deep understanding of the digital media landscape, coupled with his proven ability to develop and execute effective solutions, make him a valuable asset to the organization. Paul is committed to leveraging his expertise to help GumGum expand its market presence and deliver innovative solutions that drive growth for its clients.
