Paul Macor
Vice President of Sales and Marketing
Professional Overview
Paul Macor is an accomplished sales and marketing executive with over 30 years of experience driving growth and revenue across the manufacturing industry. As the Vice President of Sales and Marketing at IMS, Inc., he leads a dynamic team responsible for expanding the company's customer base, increasing market share, and optimizing marketing strategies to capitalize on emerging opportunities.
Experience Summary
Current Role
As the Vice President of Sales and Marketing at IMS, Inc., Paul has held this position since 1992. In this role, he is responsible for developing and executing comprehensive sales and marketing strategies to support the company's business objectives. He oversees a talented team of sales professionals and marketing specialists, providing strategic guidance and hands-on leadership to ensure the successful launch of new products, the expansion of existing client relationships, and the cultivation of a strong brand presence within the industry.
Under Paul's leadership, IMS has consistently exceeded its annual revenue targets, achieving double-digit growth for the past five consecutive years. His ability to identify and capitalize on market trends, coupled with his strong negotiation skills, has enabled him to secure several high-profile client contracts, further solidifying the company's reputation as a trusted partner in the manufacturing sector.
Career Progression
Prior to his current role, Paul served as the VP of Sales at IMS, Inc., where he demonstrated his expertise in driving sales performance and building long-term client relationships. His career at IMS has been marked by a steady progression of increasing responsibilities and recognition, reflecting his commitment to the company's success and his proven ability to deliver measurable results.
Academic Background
Paul holds a Bachelor of Science degree in Business Administration from Syracuse University, where he graduated with honors. His academic achievements, combined with his extensive industry experience, have equipped him with a unique blend of theoretical knowledge and practical expertise, which he leverages to provide strategic guidance and innovative solutions to the challenges facing IMS and its clients.
Areas of Expertise
- Sales strategy development and execution
- Marketing campaign planning and implementation
- Client relationship management and account growth
- New product introduction and market penetration
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance analysis
Professional Impact
Throughout his tenure at IMS, Inc., Paul has spearheaded numerous initiatives that have had a significant impact on the company's performance and industry standing. Most notably, he led the development and launch of a cutting-edge customer relationship management (CRM) system, which has improved the company's ability to track and analyze customer data, personalize marketing outreach, and streamline the sales process. This initiative has resulted in a 23% increase in lead conversion rates and a 15% improvement in customer retention over the past three years.
Additionally, Paul has been an active contributor to industry associations, serving on the board of directors for the Manufacturing Association of New York (MANY) and regularly speaking at conferences and trade events. His thought leadership and industry expertise have positioned him as a respected voice within the manufacturing community.
Conclusion
With his extensive experience, proven track record of success, and deep industry knowledge, Paul Macor is a valuable asset to IMS, Inc. and a respected leader in the manufacturing sector. As he continues to drive the company's sales and marketing strategies forward, Paul remains committed to fostering innovation, cultivating strong client relationships, and delivering sustainable growth and profitability for IMS.
