Professional Summary

Professional Overview

Paul Nugent is a seasoned marketing executive with over 15 years of experience driving global brand strategy and category growth for leading consumer brands. As the Chief Marketing Officer at HEYDUDE, he is responsible for spearheading the company's comprehensive marketing initiatives, with a focus on elevating brand awareness, enhancing consumer engagement, and accelerating revenue growth.

Experience Summary

Current Role

As the CMO of HEYDUDE since April 2024, Paul is tasked with developing and executing the company's integrated marketing strategy to support its ambitious growth objectives. He oversees all aspects of the brand's marketing, including digital marketing, content creation, media planning, and strategic partnerships. Under his leadership, HEYDUDE has achieved significant increases in customer acquisition, brand loyalty, and market share within the casual footwear industry.

Career Progression

Prior to joining HEYDUDE, Paul held several leadership roles at Under Armour, where he most recently served as the SVP of Global Brand Marketing & Category. In this position, he was instrumental in driving the brand's global marketing strategy, with a focus on elevating its performance and lifestyle product lines. Prior to that, he served as the VP of Global Brand Management, responsible for overseeing the development and execution of consistent brand messaging across international markets.

Earlier in his career, Paul held various marketing roles at Umbro (Iconix Brand Group), where he progressed from Brand Director to VP of Global Marketing, spearheading the brand's resurgence in the football/soccer apparel and footwear categories.

Academic Background

Paul holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania, where he graduated with distinction.

Areas of Expertise

• Omni-channel marketing strategy and execution

• Brand building and positioning

• Global consumer insights and trends analysis

• Digital marketing and e-commerce optimization

• Integrated campaign development and performance measurement

• Cross-functional team leadership and collaboration

Professional Impact

During his tenure at Under Armour, Paul led the development and implementation of several award-winning marketing campaigns that drove significant increases in brand awareness, customer engagement, and sales. He also spearheaded the company's successful foray into the lucrative athleisure market, leveraging his deep understanding of consumer preferences and emerging trends.

At HEYDUDE, Paul has been instrumental in repositioning the brand as a leading player in the casual footwear segment, with a focus on delivering innovative products and a seamless customer experience. Under his leadership, the company has achieved double-digit growth in both revenue and profitability.

Conclusion

With his extensive experience in the sports and lifestyle apparel and footwear industries, Paul Nugent is a proven marketing executive with a track record of driving brand success and revenue growth. As the CMO of HEYDUDE, he is poised to guide the company's continued expansion and solidify its position as a formidable player in the competitive casual footwear market.