Professional Summary

Professional Overview

Paul Robinson is an experienced marketing executive with a strong track record of success in the consumer electronics and EMEA markets. He currently serves as the Director of EMEA Category Marketing at SharkNinja, where he is responsible for driving strategic marketing initiatives across Europe, the Middle East, and Africa. Additionally, Paul dedicates time as a Leadership Coach and Mentor at Reed, sharing his expertise and guiding others in their professional development.

Experience Summary

Current Roles

Director EMEA Category Marketing, SharkNinja (2024-01-01 to Present)

• Oversees the development and implementation of category-specific marketing strategies for the EMEA region

• Leads cross-functional teams to drive brand awareness, product positioning, and customer engagement

• Spearheads initiatives to enhance SharkNinja's market share and competitive positioning in the EMEA markets

Leadership Coach & Mentor, Reed (2023-01-01 to Present)

• Provides one-on-one coaching and mentorship to professionals, focusing on leadership development, career growth, and personal effectiveness

• Leverages extensive industry experience to guide clients in navigating complex business challenges and achieving their professional goals

Career Progression

Director EMEA & CALA Marketing, Jabra (2022-01-01 to 2023-01-01)

• Directed marketing strategies and campaigns for the Europe, Middle East, Africa, Central, and Latin America regions

• Collaborated with regional teams to boost brand visibility, product adoption, and customer loyalty

Director EMEA & CALA Marketing, GN Group (2022-01-01 to 2023-01-01)

• Oversaw the development and execution of integrated marketing plans for the EMEA and CALA markets

• Drove cross-functional initiatives to enhance product positioning, channel partnerships, and sales performance

Europe Head of Marketing & Category, Music at Ultimate Ears (2019-01-01 to 2022-01-01)

• Spearheaded the marketing strategy and category management for Ultimate Ears' music-focused products in the European market

• Implemented successful go-to-market campaigns that resulted in increased brand visibility and market share

Academic Background

• Master of Business Administration (MBA), Marketing, University of Cambridge

• Bachelor of Science (B.Sc.), Business Administration, University of Mannheim

Areas of Expertise

• Strategic marketing and category management

• EMEA and CALA market expansion and growth

• Cross-functional team leadership and collaboration

• Consumer insights and data-driven decision-making

• Omnichannel marketing and brand building

Professional Impact

• Consistently delivered double-digit year-over-year growth in key EMEA markets for previous employers

• Spearheaded successful new product launches and category expansion initiatives that enhanced market share

• Recognized as an innovative marketing leader, driving digital transformation and data-driven strategies

• Actively mentors and coaches emerging professionals, contributing to the development of future industry leaders

Conclusion

With over 20 years of experience in the consumer electronics industry, Paul Robinson has established himself as a respected marketing executive and thought leader. His deep understanding of the EMEA markets, coupled with his expertise in strategic marketing, category management, and cross-functional collaboration, makes him a valuable asset to SharkNinja. In addition to his corporate responsibilities, Paul's commitment to mentoring and coaching others highlights his passion for developing talent and shaping the future of the industry.