Professional Overview
Paul Schmidt is an accomplished marketing executive with over 25 years of experience driving brand growth and digital transformation. As the Vice President of Marketing at Better Together, he is responsible for leading the company's marketing strategy, overseeing a team of talented professionals, and delivering impactful campaigns that increase brand awareness and drive revenue. With deep expertise in the consumer packaged goods (CPG) industry, Paul is known for his ability to translate complex data into actionable insights that inform effective marketing decisions.
Experience Summary
Current Role
As the Vice President of Marketing at Better Together, Paul is responsible for developing and executing integrated marketing campaigns that elevate the company's brand positioning and drive customer acquisition. He collaborates closely with cross-functional teams to ensure marketing initiatives are aligned with broader business objectives and deliver measurable results. Under Paul's leadership, the marketing team has achieved significant milestones, including a 25% increase in website traffic and a 20% uplift in social media engagement.
Career Progression
Prior to his current role, Paul held various leadership positions in the marketing and advertising industry, including VP of Marketing at Illicit Elixirs, Account Lead at DCX Growth Accelerator, and President at The Art Of Good. Throughout his career, he has demonstrated a talent for fostering collaborative, high-performing teams and delivering innovative solutions that drive business growth. Paul's previous experience includes senior roles at BBDO Minneapolis, SVEDKA Vodka, and Fallon, where he honed his skills in brand management, digital marketing, and campaign strategy.
Academic Background
Paul holds a Bachelor of Arts in Marketing from the University of Minnesota, where he graduated with honors. He has also completed executive education programs in leadership and strategic marketing from leading institutions, further enhancing his professional development.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Digital marketing and social media management
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
- CPG industry knowledge and market trends
Professional Impact
During his tenure at Illicit Elixirs, Paul spearheaded a rebranding initiative that resulted in a 30% increase in sales and a significant expansion of the company's distribution network. As the President of The Art Of Good, he led the agency through a successful turnaround, securing several high-profile client wins and improving profitability by 25%.
Conclusion
With his proven track record of success, deep industry expertise, and strong leadership skills, Paul Schmidt is poised to continue driving impactful marketing strategies that contribute to the growth and success of Better Together. His dedication to delivering measurable results and his ability to adapt to evolving market dynamics make him a valuable asset to the organization.
