PS

Paul Shattock

Professional Summary



Professional Overview


Paul Shattock is an accomplished EMEA Sales Director with a proven track record of driving revenue growth and fostering strong client relationships within the vending and payment solutions industry. With over 15 years of experience, he has developed a deep expertise in strategic account management, sales team leadership, and expanding market share across the Europe, Middle East, and Africa (EMEA) region.

Experience Summary



Current Role


As the EMEA Sales Director at Vianet Group PLC, Paul is responsible for leading a high-performing sales team and overseeing all sales operations across the EMEA region. He develops and implements effective sales strategies to secure new business opportunities, while also maintaining and strengthening relationships with the company's existing client base. Under his leadership, the EMEA sales team has consistently exceeded revenue targets and expanded Vianet's market presence in key European and emerging markets.

Career Progression


Prior to his current role, Paul served as the Sales Director for UK & Ireland at Crane Payment Innovations, where he was instrumental in driving the company's growth and market share in those territories. Before that, he held the position of Key Account Manager at Crane Merchandising Systems, where he successfully managed several of the company's largest and most strategic accounts. Earlier in his career, Paul worked as a National Account Manager at N&W Global Vending Ltd, honing his skills in sales, account management, and customer relationship building.

Academic Background


Paul holds a Bachelor of Business Administration degree from the University of Bristol, where he specialized in Marketing and International Business. He has also completed various sales and leadership training programs throughout his career, further strengthening his professional expertise.

Areas of Expertise


  • Strategic account management and client relationship building

  • Sales team leadership and performance optimization

  • Driving revenue growth and market share expansion

  • Identifying and capitalizing on emerging market opportunities

  • Implementing effective sales and marketing strategies

  • Collaborating with cross-functional teams to deliver comprehensive solutions


Professional Impact


During his tenure as EMEA Sales Director at Vianet Group PLC, Paul has played a pivotal role in securing several high-profile client contracts, including a multi-year, multi-million-pound deal with a leading European retail chain. He has also led the successful launch of Vianet's next-generation payment and monitoring solutions in several new markets, further solidifying the company's position as a market leader in the EMEA region.

Conclusion


With his extensive industry experience, strong leadership skills, and a proven ability to deliver measurable results, Paul Shattock is a valuable asset to Vianet Group PLC. As the EMEA Sales Director, he continues to drive the company's growth and innovation, positioning Vianet as a trusted partner for clients across the region.