Professional Summary

Professional Overview

Paula Cobb is a seasoned marketing executive with extensive experience in the healthcare and technology industries. As the Vice President of Marketing at AvaSure, she is responsible for driving the company's go-to-market strategies, brand positioning, and revenue growth. With a strong background in enterprise marketing, strategic advisory roles, and global marketing leadership, Paula brings a well-rounded perspective to her current position.

Experience Summary

Current Role

As the Vice President of Marketing at AvaSure, Paula is responsible for leading the company's marketing initiatives, including developing and executing integrated marketing campaigns, managing brand strategy, and driving demand generation efforts. She collaborates closely with the leadership team to align marketing activities with the organization's strategic objectives and ensure maximum impact.

Career Progression

Prior to her current role, Paula served as the Vice President of Enterprise Marketing at Blackbaud, where she was instrumental in positioning the company as a leading provider of cloud-based solutions for the nonprofit and social good sectors. Before that, she held strategic advisory and marketing leadership roles at DayTwo and Philips, where she contributed to the growth and success of their connected care and healthcare informatics solutions.

Earlier in her career, Paula held positions at McKesson and CSC, where she gained valuable experience in portfolio marketing, network services, and engagement management. Her diverse background has equipped her with a deep understanding of the healthcare and technology industries, allowing her to navigate complex challenges and drive impactful marketing strategies.

Academic Background

Paula holds a Bachelor of Science degree in Marketing from the University of South Carolina, where she graduated with honors. Her academic achievements and continuous learning efforts have contributed to her well-rounded professional development.

Areas of Expertise

• Strategic marketing and brand management

• Integrated marketing campaign development and execution

• Demand generation and lead nurturing

• Healthcare and technology industry expertise

• Enterprise-level marketing leadership

• Cross-functional collaboration and stakeholder management

Professional Impact

Throughout her career, Paula has demonstrated a track record of delivering measurable results. At Philips, she led the development and implementation of global marketing strategies that drove significant revenue growth and market share expansion for the company's connected care and healthcare informatics solutions. At Blackbaud, she spearheaded the repositioning of the company's enterprise offerings, which contributed to increased customer acquisition and retention.

As the Founder and President of the Live Like London Foundation, Paula has leveraged her marketing expertise to raise awareness and funds for the organization's initiatives, which focus on supporting underprivileged communities and promoting educational opportunities.

Conclusion

With her extensive marketing experience, industry expertise, and proven ability to drive strategic initiatives, Paula Cobb is poised to continue making a significant impact in her role as the Vice President of Marketing at AvaSure. Her passion for creating value for customers and stakeholders, combined with her visionary leadership, make her a valuable asset to the company and its future growth.