Professional Overview
Paula Coleman is the Co-Founder and Chief Operating Officer of Influur, a leading influencer marketing platform based in Atlanta, Georgia. With over a decade of experience in the sports, media, and technology industries, she brings a unique blend of operational expertise, strategic thinking, and a passion for innovative solutions.
Experience Summary
Current Role
As Co-Founder and COO of Influur, Paula is responsible for overseeing the company's day-to-day operations, driving process improvements, and ensuring operational excellence. Under her leadership, Influur has rapidly grown to become a trusted partner for brands and influencers, delivering measurable results through its cutting-edge technology and data-driven approach.
Career Progression
Prior to co-founding Influur, Paula held various roles in the sports and media industries, including Assistant Coach for the Women's and Men's Tennis teams at Auburn University at Montgomery, Spanish Tutor, and Vice President of the Student Athlete Advisory Committee at the NCAA. She also gained valuable experience as an Associate Producer at CNN and interned at Univision Communications Inc. and WSFA 12 News.
Academic Background
Paula holds a Master of Applied Economics degree from Auburn University at Montgomery and a Bachelor's degree in Broadcast Journalism, also from Auburn University at Montgomery. During her time as a student, she was an active member of the Communications Club and served as the President.
Areas of Expertise
- Influencer marketing strategy and execution
- Operations management and process optimization
- Sports and media industry knowledge
- Data analysis and business intelligence
- Project management and cross-functional collaboration
- Bilingual (English and Spanish) communication skills
Professional Impact
Under Paula's leadership, Influur has established itself as a leading player in the influencer marketing space, securing partnerships with prominent brands and generating significant ROI for its clients. Her ability to identify and implement innovative solutions has been instrumental in driving the company's growth and industry recognition.
Conclusion
With her strong operational expertise, strategic mindset, and deep industry knowledge, Paula is poised to continue leading Influur's success and making a lasting impact in the evolving world of influencer marketing. Her commitment to excellence and passion for collaborative problem-solving make her a valuable asset to both her company and the broader industry.
