Professional Summary
Professional Overview
Paula Florencia Herrera is a versatile UX/UI Designer with extensive experience in branding, graphic design, and digital project management. Her industry expertise spans across various sectors, including e-commerce, healthcare, and professional services.
Experience Summary
Current Role
As a UX/UI Designer at INNEW, Paula is responsible for designing and implementing intuitive, user-centric interfaces for web and mobile applications. She collaborates closely with cross-functional teams to research user needs, ideate innovative solutions, and deliver visually engaging and highly functional designs.
Career Progression
Prior to her current role, Paula honed her design and branding skills as a Branding Specialist and Head of Graphic Design at Grupo Meucci. She has also held positions as a Web Designer at Alfa Business, a Design Project Manager at Farmatyb, and a Head Graphic Designer at Quain. Additionally, she gained academic experience as a Professor's Assistant at the Universidad Nacional del Nordeste.
Academic Background
Paula holds a Bachelor's degree in Graphic Design from the Universidad Nacional del Nordeste, where she graduated with distinction.
Areas of Expertise
- User experience and user interface design
- Branding and identity development
- Digital asset creation and asset management
- Responsive web design and mobile optimization
- Project management and client collaboration
Professional Impact
Throughout her career, Paula has demonstrated a keen eye for design and a deep understanding of user behavior. She has led the development of award-winning branding campaigns and digital products that have positively impacted her clients' businesses. Her ability to translate complex requirements into visually appealing and intuitive solutions has earned her a reputation as a strategic and innovative design professional.
Conclusion
With her versatile skill set, strategic mindset, and a proven track record of successful project delivery, Paula Florencia Herrera is poised to make a significant contribution as a UX/UI Designer at INNEW. Her commitment to user-centric design and her passion for staying at the forefront of industry trends make her a valuable asset to any organization.
