Professional Summary

Professional Overview

Paula Fong is an experienced marketing leader with a proven track record of driving growth and innovation in the hospitality and travel industries. As the Director of Growth Marketing at Booking.com, she is responsible for developing and executing strategic marketing initiatives that expand the company's customer base and increase revenue.

Experience Summary

Current Role

In her current role at Booking.com, Paula is responsible for leading a team of marketing professionals in the design and implementation of targeted campaigns across various digital channels. She has a strong focus on data-driven decision making, leveraging advanced analytics to optimize marketing efforts and deliver measurable results. Under her leadership, the growth marketing team has consistently exceeded key performance indicators, contributing to the company's overall success.

Career Progression

Prior to joining Booking.com, Paula held the position of Associate Director, Financial Partnerships and Product Marketing at Starwood Hotels & Resorts Worldwide, Inc. In this role, she was instrumental in building strategic partnerships with financial institutions and developing innovative product marketing strategies that drove increased revenue and customer loyalty. Earlier in her career, Paula served as an Associate Consultant at The Boston Consulting Group (BCG), where she honed her expertise in strategic planning, market analysis, and problem-solving.

Academic Background

Paula holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, where she graduated with honors. Her specialized knowledge in marketing, finance, and strategic management has been a key asset in her professional success.

Areas of Expertise

• Digital marketing strategy and campaign management

• Customer segmentation and targeting

• Marketing automation and lead generation

• Analytical and data-driven decision making

• Strategic partnership development

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Paula has demonstrated her ability to drive tangible results. At Starwood Hotels & Resorts Worldwide, Inc., she spearheaded the development of a co-branded credit card program that generated over $10 million in annual revenue. In her current role at Booking.com, she has overseen the implementation of innovative marketing initiatives that have contributed to a 15% year-over-year increase in new customer acquisitions.

Conclusion

With her extensive experience in the hospitality and travel industries, coupled with her strong strategic and analytical capabilities, Paula Fong is a valuable asset to any organization seeking to accelerate growth and stay ahead of the competition. Her proven track record of success and her commitment to continuous learning and improvement make her an ideal candidate for senior-level marketing leadership roles.