Paula Oliveira

Digital Marketing Professional

Professional Overview

Paula Oliveira is a seasoned Digital Marketing professional with over 10 years of experience driving impactful marketing strategies and campaigns. As a Digital Marketer at OXY Agency, she leverages her expertise in search engine optimization (SEO), social media marketing, and data-driven content optimization to help clients achieve their digital growth objectives.

Experience Summary

Current Role

As a Digital Marketer at OXY Agency, Paula is responsible for developing and implementing comprehensive digital marketing strategies that optimize client visibility, engagement, and conversion rates across multiple online channels. She collaborates closely with cross-functional teams to create and execute high-performing content, social media, and paid advertising campaigns that drive measurable results.

Career Progression

Prior to her current role, Paula held various marketing leadership positions, including Marketing Manager at Digiplanet Portugal, Business Manager at RollingRois, and Campaign Manager at INBOX Agency. Throughout her career, she has demonstrated a keen ability to analyze market trends, identify growth opportunities, and implement innovative digital strategies that have consistently delivered positive business impact.

Academic Background

Paula holds a Bachelor's degree in Business Administration from the University of Lisbon, where she graduated with distinction. She has also completed several professional certifications in digital marketing, including Google Ads and HubSpot Inbound Marketing, further enhancing her technical and strategic capabilities.

Areas of Expertise

• Search Engine Optimization (SEO)

• Social Media Marketing

• Content Creation and Optimization

• Email Marketing

• Paid Advertising (Google Ads, Facebook Ads)

• Marketing Automation

• Data Analysis and Reporting

Professional Impact

During her tenure at Digiplanet Portugal, Paula spearheaded a comprehensive digital transformation initiative that resulted in a 28% increase in website traffic and a 35% improvement in lead generation for the company. At RollingRois, she successfully launched a targeted social media campaign that drove a 40% boost in customer engagement and a 22% uplift in sales.

Conclusion

With her proven track record of driving digital marketing success, Paula Oliveira is a strategic and data-driven professional who is poised to make a significant impact in her current role at OXY Agency. Her versatile skillset, combined with her passion for leveraging the latest digital technologies, make her a valuable asset to any organization seeking to optimize its online presence and achieve measurable growth.