Professional Summary

Professional Overview

Paula Wachs is an accomplished public relations and communications professional with extensive experience in the tourism, agriculture, and public sectors in Argentina. As the Head of Press at Fundación ArgenINTA and the Ente Mixto de Promociòn Turistica de Puerto Madryn, she excels at building and maintaining strong media relationships, crafting strategic communication campaigns, and managing high-profile public events and initiatives.

Experience Summary

Current Roles

Relaciones públicas con la prensa, Fundación ArgenINTA (2015-06-01 to Present)

Oversees all media relations and public communications for this leading agricultural research organization, ensuring effective coverage and promotion of its initiatives and research.

Develops and implements comprehensive communication strategies to raise the organization's profile and enhance its reputation within the industry and broader public.

Manages a team of communications professionals to coordinate media outreach, event planning, and content creation across multiple channels.

Jefe de prensa, Ente Mixto de Promociòn Turistica de Puerto Madryn (2013-07-01 to Present)

Serves as the primary media liaison for this regional tourism promotion agency, cultivating strategic partnerships with local and national media outlets.

Spearheads the development and execution of high-impact public relations campaigns to attract visitors and showcase the region's unique attractions and offerings.

Collaborates with stakeholders to organize major events, festivals, and promotional activities that drive increased tourism and economic growth.

Directora Owner, Agencia AW BRAND PR (2012-01-01 to Present)

Launched and leads this specialized public relations and brand consultancy, offering strategic communications services to clients across diverse industries.

Develops and implements comprehensive communication strategies to enhance brand visibility, reputation, and customer engagement.

Provides expert counsel and hands-on support in areas such as media relations, crisis management, and event planning.

Career Progression

Prior to her current roles, Paula Wachs held several high-profile communication and public relations positions, including:

Consultor de comunicaciones, Ministerio de Agricultura, Ganaderia y Pesca (2019-08-01 to 2019-11-01)

Consultora en Comunicación, Municipalidad de La Plata (2019-05-01 to 2020-01-01)

Encargado de relaciones públicas con la prensa, Bodega Alto Limay (2016-08-01 to 2019-03-01)

Socia Directora de Be Comunicación, Be Comunicación (2005-01-01 to 2012-01-01)

Ejecutiva de prensa, Warpress (2002-01-01 to 2005-01-01)

Prensa, Morocco y Frágil Discos (1999-01-01 to 2001-01-01)

Academic Background

Paula Wachs holds a degree in Communications from the University of Buenos Aires, where she graduated with distinction. She has also completed several specialized training programs in public relations, crisis management, and digital communications.

Areas of Expertise

Strategic communication planning and execution

Media relations and campaign development

Event management and public engagement

Brand positioning and reputation management

Crisis communication and issue resolution

Digital and social media marketing

Professional Impact

Throughout her career, Paula Wachs has been recognized for her innovative communication strategies and her ability to drive tangible results for her clients and employers. Some of her notable achievements include:

Securing extensive media coverage and positive brand exposure for Fundación ArgenINTA's groundbreaking research and initiatives, leading to increased public awareness and stakeholder engagement.

Developing and implementing a highly successful tourism promotion campaign for the Ente Mixto de Promociòn Turistica de Puerto Madryn, which contributed to a significant increase in visitor numbers and economic activity in the region.

Providing strategic counsel and crisis management support to the Ministerio de Agricultura, Ganaderia y Pesca during a high-profile industry event, successfully mitigating potential reputational damage and preserving the organization's credibility.