Paulette Cleghorn
"CULTURE CREATOR" - CMO, CREATIVE DIRECTOR
Paulette Cleghorn is a dynamic and visionary marketing and creative leader with over 30 years of experience in driving brand growth and innovation across the fashion and retail industries. As the "Culture Creator", CMO, and Creative Director at Designer Loft, LLC, she leverages her exceptional creative prowess, strategic acumen, and deep industry insights to shape captivating brand narratives and deliver impactful marketing campaigns that resonate with global audiences.
Professional Overview
Paulette is a seasoned marketing and design executive with a proven track record of transforming brands, elevating customer experiences, and fostering thriving creative cultures. Her expertise spans brand strategy, omnichannel marketing, digital innovation, and creative direction, enabling her to spearhead the development of cutting-edge campaigns and digital initiatives that drive measurable business results.
Experience Summary
Current Role
As the "Culture Creator", CMO, and Creative Director at Designer Loft, LLC, Paulette is responsible for leading the company's holistic marketing and creative strategy. She oversees the development of integrated brand campaigns, digital experiences, and innovative content that captivate target audiences and strengthen the company's position as a premier destination for luxury fashion and design.
Under Paulette's visionary leadership, Designer Loft has experienced remarkable growth, solidifying its reputation as a trendsetter and industry disruptor. Her ability to blend creative flair with strategic acumen has enabled the company to consistently deliver impactful, award-winning campaigns that have earned widespread recognition and acclaim.
Career Progression
Prior to her role at Designer Loft, Paulette served as the CMO, Creative Director, and Designer at YUMI KATSURA NORTH AMERICA/ASHDON BRANDS, where she spearheaded the brand's global expansion and drove innovation in the luxury couture segment. As the CEO and Creative Director of DESIGNER LOFT PRODUCTIONS, she has honed her entrepreneurial skills, leading the company's transformation into a thriving creative agency.
Earlier in her career, Paulette held the position of President at BEYOND THE MOMENT/MANALE, where she showcased her exceptional marketing and media relations expertise. She also served as the Director of Media Relations at The Body Shop, where she played a pivotal role in elevating the brand's visibility and strengthening its connection with consumers.
Academic Background
Paulette holds a Bachelor of Arts degree in Fashion Design and Marketing from the prestigious Parsons School of Design, where she developed her passion for fashion, design, and brand storytelling.
Areas of Expertise
- Brand Strategy and Positioning
- Omnichannel Marketing and Campaign Development
- Digital Innovation and Emerging Trends
- Creative Direction and Design
- Luxury Fashion and Couture Industry
- Entrepreneurship and Business Transformation
Professional Impact
Throughout her illustrious career, Paulette has been recognized as a trailblazer in the fashion and retail industries. Her work has been featured in prestigious publications, and she has received numerous awards and accolades for her groundbreaking campaigns and design innovations.
Paulette's deep understanding of consumer behavior, coupled with her ability to anticipate and adapt to industry trends, has enabled her to consistently deliver exceptional results for the brands she has represented. Her unwavering commitment to excellence, coupled with her visionary leadership, has cemented her reputation as a true "Culture Creator" in the industry.
Conclusion
Paulette Cleghorn is a visionary marketing and creative leader who has dedicated her career to transforming brands, driving innovation, and creating captivating customer experiences. With her exceptional strategic and creative capabilities, she continues to shape the future of the fashion and retail industries, positioning Designer Loft as a premier destination for luxury design and redefining the role of the "Culture Creator" in the modern business landscape.
