Pauline Bertho - Chief Marketing Officer
Professional Overview
Pauline Bertho is an experienced marketing executive with a strong track record of driving brand growth and digital transformation. As the Chief Marketing Officer at JOTT (Just Over The Top), she is responsible for spearheading the company's global marketing strategy, overseeing product development, and leading a talented team of marketing professionals.
Experience Summary
Current Role
As the Chief Marketing Officer at JOTT, Pauline is the driving force behind the brand's marketing initiatives. She is responsible for developing and executing innovative campaigns that increase brand awareness, drive customer engagement, and boost sales. Pauline's strategic vision and data-driven approach have been instrumental in JOTT's recent success, as the brand has experienced significant growth in both domestic and international markets.
Career Progression
Prior to joining JOTT, Pauline held various marketing and brand management roles at Maison 123, where she steadily advanced her career, taking on increasingly senior positions. She started as a Marketing & Communication Project Manager, then transitioned to Marketing Manager, and ultimately became the Creative & Brand Manager, demonstrating her ability to drive results and take on greater responsibilities.
Pauline's early career included stints as a Digital Merchandiser Consultant at Louis Vuitton, a Retail Salesworker at Claudie Pierlot, and a Digital & Event Project Manager at Agence Blue Smile. These experiences provided her with a well-rounded understanding of the retail and fashion industries, which she now leverages in her current role.
Academic Background
Pauline holds a Bachelor's degree from the University of Hull, where she was actively involved in the International Student Union, serving as the Secretary.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and e-commerce optimization
- Product development and innovation
- Retail operations and customer experience
- Cross-functional team leadership and collaboration
Professional Impact
At JOTT, Pauline has spearheaded the launch of several successful product lines, implemented data-driven marketing campaigns that have resulted in a 25% increase in website traffic, and led the company's expansion into new international markets. Her ability to identify and capitalize on emerging trends has been instrumental in positioning JOTT as a leading player in the fashion industry.
Conclusion
Pauline Bertho is a dynamic and results-driven marketing executive with a proven track record of driving growth and innovation. Her deep industry expertise, data-driven approach, and strong leadership skills make her a valuable asset to JOTT as the company continues to expand its global footprint and cement its position as a leading fashion brand.
