PE

Paulo Esteves

Paulo Esteves


Chief Marketing Officer (CMO)


Vanves, Ile-de-France, France



Professional Overview
Paulo Esteves is an experienced Chief Marketing Officer (CMO) with a proven track record of driving impactful marketing strategies and delivering measurable results. With a strong background in digital performance marketing, data analytics, and e-commerce, he has made significant contributions to the growth and success of leading brands across diverse industries.

Experience Summary

Current Roles
As the Chief Marketing Officer at Gameloft, Paulo is responsible for spearheading the company's global marketing initiatives, driving brand awareness, and optimizing digital channels to enhance user acquisition and retention. Additionally, he holds concurrent positions as the Head of Marketing at Selency (formerly Brocante Lab), the Head of Digital Performance Marketing at Vestiaire Collective, the Responsable Acquisition Online - Courses en ligne at Monoprix, and the Responsable Acquisition Trafic & WebAnalytics at Allianz, where he leverages his expertise to deliver impactful marketing strategies and drive business growth.

Career Progression
Prior to his current roles, Paulo held marketing leadership positions at various organizations, including Vestiaire Collective, where he was instrumental in developing and implementing successful digital performance marketing strategies, and Allianz, where he was responsible for overseeing online acquisition and web analytics. His ability to recognize and capitalize on emerging trends, coupled with his data-driven approach, has consistently enabled him to deliver measurable improvements in key performance metrics.

Academic Background
Paulo holds a Bachelor's degree in Marketing and Communications, which has provided him with a strong foundation in the principles of marketing and strategic planning.

Areas of Expertise
  • Digital marketing and performance optimization

  • E-commerce and online acquisition strategies

  • Data analytics and customer behavior insights

  • Branding and content marketing

  • Cross-functional team leadership and collaboration


Professional Impact
Throughout his career, Paulo has spearheaded numerous successful marketing initiatives that have driven significant growth and improved brand visibility for his organizations. His deep understanding of digital marketing, combined with his analytical capabilities, has enabled him to develop and implement data-driven strategies that have consistently delivered measurable results.

Conclusion
With his extensive experience as a Chief Marketing Officer and his proven ability to drive impactful marketing strategies, Paulo Esteves is a valuable asset to any organization seeking to enhance its brand presence, optimize digital channels, and achieve sustainable growth.