Paxton Higgins

Director, Global Digital Marketing and Media

Professional Overview
Paxton Higgins is an accomplished digital marketing and media professional with extensive experience in user acquisition, media strategy, and campaign optimization. As the Director of Global Digital Marketing and Media at OLAPLEX, he oversees the company's digital marketing initiatives, driving results and expanding the brand's reach in international markets.

Experience Summary

Current Role
In his current role as Director of Global Digital Marketing and Media at OLAPLEX, Paxton is responsible for developing and executing the company's comprehensive digital marketing strategy. He leads a team of digital marketing specialists, collaborating closely with cross-functional stakeholders to align digital campaigns with broader business objectives. Under Paxton's leadership, OLAPLEX has seen a significant increase in digital customer acquisition and engagement, contributing to the brand's rapid global expansion.

Career Progression
Prior to his current role, Paxton served as the Senior Manager of User Acquisition at Bumble, where he spearheaded the company's user growth initiatives and oversaw the optimization of paid advertising campaigns across multiple platforms. Before that, he held the position of Director of Media at VaynerMedia, where he managed large-scale media campaigns for a diverse portfolio of clients, demonstrating his ability to deliver measurable results and drive strategic decision-making.

Academic Background
Paxton holds a Bachelor of Science in Marketing from the University of Tennessee, Knoxville, where he graduated with honors. His academic pursuits included a focus on consumer behavior, digital marketing, and data analytics, laying the foundation for his successful career in the field.

Areas of Expertise

• Digital marketing strategy and campaign management

• User acquisition and growth optimization

• Media planning and buying across various channels

• Data-driven decision-making and performance analysis

• Cross-functional collaboration and project management

• Adaptability to emerging marketing technologies and trends

Professional Impact
At OLAPLEX, Paxton has been instrumental in expanding the brand's digital presence globally, driving significant increases in online sales and customer engagement. His innovative approach to digital marketing has earned him recognition within the industry, and he has been invited to speak at several conferences and events, sharing his insights and best practices with peers.

Conclusion
With a proven track record of driving digital success and a deep understanding of the evolving marketing landscape, Paxton Higgins is a valuable asset to OLAPLEX. His strategic vision, analytical prowess, and strong leadership skills position him as a key contributor to the company's continued growth and expansion in the global market.