Pedro Valera Lalangui

Marketing Account Manager

Pedro Valera Lalangui is an accomplished marketing professional with a diverse background spanning digital marketing, data strategy, and account management. Currently, he serves as a Marketing Account Manager at MarketLogic, where he manages high-profile client accounts, and as a Disney Plus Account Manager L3 for Latin America at Publicis Global Delivery (PGD). Additionally, he holds the role of Digital Marketing & Data Strategist at Grow - Agencia Marketing Digital, leveraging his expertise to drive digital transformation and data-driven strategies for clients.

Professional Experience

Current Roles

Marketing Account Manager, MarketLogic (2024-04-01 to Present)

Oversees the execution of integrated marketing campaigns for top-tier clients, ensuring alignment with business objectives and driving measurable results.

Collaborates closely with cross-functional teams to develop and implement innovative marketing strategies, optimizing digital channels and leveraging data insights.

Serves as a trusted advisor to clients, providing strategic guidance and recommendations to enhance their marketing performance and ROI.

Disney Plus Account Manager L3 - Latin America, Publicis Global Delivery (PGD) (2023-06-01 to Present)

Manages the strategic execution of Disney Plus marketing initiatives across Latin America, ensuring seamless integration and alignment with regional goals.

Analyzes market trends and consumer behavior to develop targeted campaigns that drive subscriber acquisition and retention.

Collaborates with cross-functional teams to optimize digital advertising, content strategy, and customer engagement efforts.

Digital Marketing & Data Strategist, Grow - Agencia Marketing Digital (2019-05-01 to Present)

Leads the development and implementation of data-driven digital marketing strategies for clients across various industries.

Utilizes advanced analytics and data visualization tools to generate insights that inform decision-making and drive campaign optimization.

Provides strategic consultancy to clients, guiding them through the digital transformation process and helping them achieve their marketing objectives.

Career Progression

IBM Brand Executive B2B - North SSA (Peru, Ecuador, Costa Rica, Venezuela & Colombia), MarketLogic (2024-01-01 to 2024-03-01)

Managed the execution of IBM's B2B marketing initiatives across the North SSA region, ensuring alignment with global brand standards and local market needs.

Collaborated with regional teams to develop targeted campaigns that effectively positioned IBM's enterprise solutions and drove lead generation.

IBM Brand Executive B2B - PEB (Peru, Ecuador & Bolivia), MarketLogic (2023-10-01 to 2023-12-01)

Responsible for the strategic planning and implementation of IBM's B2B marketing activities across Peru, Ecuador, and Bolivia.

Provided data-driven insights and recommendations to optimize marketing performance and improve client engagement.

Sales Executive, CX Latam Institute (2021-01-01 to 2021-12-01)

Developed and executed sales strategies to acquire new clients for the CX Latam Institute's customer experience training and consulting services.

Achieved and exceeded sales targets through effective prospecting, proposal development, and client relationship management.

Educational Background

Pedro holds a Bachelor's degree in Business Administration from the University of Guelph, where he also completed an international internship program.

Areas of Expertise

Digital marketing strategy and execution

Data-driven marketing and analytics

Account management and client relationship building

Cross-functional collaboration and team leadership

Adaptability and agility in fast-paced, dynamic environments

Professional Impact

Recognized as a Young Leaders of the Americas Initiative (YLAI) Fellow, contributing to the development of entrepreneurial and leadership skills in the region.

Proven track record of driving measurable results for clients, including increased brand awareness, lead generation, and revenue growth.

Actively contributes to industry events and thought leadership initiatives, sharing insights and best practices with peers and colleagues.

Conclusion

With his diverse experience, data-driven approach, and proven ability to deliver impactful marketing solutions, Pedro Valera Lalangui is a valuable asset to the organizations he serves. Driven by a passion for digital transformation and a commitment to client success, he continues to elevate the marketing performance of his clients and contribute to the growth of the industry.