Pete Fong

Global Design Director / AP Digital Innovation - Product + Immersive Design

Professional Overview
Pete Fong is a versatile and accomplished design leader with extensive experience in the sportswear and apparel industry. He specializes in product design, digital innovation, and immersive experiences, driving strategic initiatives that have a significant impact on global brands.

Experience Summary

Current Role
As the Global Design Director / AP Digital Innovation - Product + Immersive Design at Nike, Pete leads a team of talented designers in developing cutting-edge digital products and transformative consumer experiences. He is responsible for spearheading innovative design solutions that elevate Nike's brand presence and strengthen its market position.

Career Progression
Prior to his current role, Pete held several progressive design leadership positions at Nike, including Global GSA Design Director / ADV Digital Creation and Sr Design Manager / GFB & 4D Digital Creation. He has also gained valuable experience working in senior design roles at renowned brands such as adidas, lululemon, Under Armour, and Columbia Sportswear Company.

Throughout his career, Pete has demonstrated a strong track record of driving digital transformation, leading cross-functional teams, and delivering high-impact design solutions that have contributed to the success of global brands.

Academic Background
Pete holds a degree in Graphic Design, with a specialization in Product and Textile Design. His academic background has provided him with a solid foundation in design principles, technical skills, and a deep understanding of consumer needs and market trends.

Areas of Expertise

• Product design and development

• Digital innovation and immersive experiences

• Brand strategy and visual identity

• Cross-functional team leadership and collaboration

• Design process optimization and project management

Professional Impact
Throughout his career, Pete has spearheaded numerous award-winning design projects that have garnered industry recognition and contributed to the growth and success of the brands he has worked with. His ability to translate complex business objectives into compelling design solutions has made him a valued asset in the sportswear and apparel industry.

Conclusion
Pete Fong is a seasoned design leader with a proven track record of driving innovation and delivering exceptional results. His expertise in product design, digital innovation, and immersive experiences, combined with his strong leadership skills and strategic vision, make him a valuable asset in the dynamic and ever-evolving sportswear and apparel industry.