Pete Larkin

Marketing Professional
Salt Lake City, Utah, United States

Professional Overview

Pete Larkin is a seasoned marketing executive with a proven track record of driving growth and innovation. With expertise spanning marketing strategy, customer experience, and go-to-market execution, he excels at aligning cross-functional teams to deliver impactful, data-driven results.

Experience Summary

Current Roles

Marketing, Sawtooth (2024-10-01 to Present)

• Responsible for developing and executing the company's comprehensive marketing strategy, including brand management, content creation, and digital marketing initiatives.

• Collaborates closely with the product and sales teams to ensure seamless go-to-market alignment and deliver exceptional customer experiences.

• Serves as an advisor for Experience Design Center (XDC) and Parlay, providing strategic guidance on marketing and customer experience.

VP of GTM, Parlay (2022-06-01 to Present)

• Leads the go-to-market strategy and execution for Parlay, a rapidly growing B2B software startup.

• Oversees the development and implementation of the company's marketing, sales, and customer success initiatives, driving significant revenue growth.

• Chairs the Silicon Slopes Marketing Chapter, fostering collaboration and knowledge-sharing within the local marketing community.

Career Progression

Senior Director of Marketing & Customer Experience, Anglepoint (2021-02-01 to 2022-06-01)

• Elevated the company's marketing and customer experience functions, leading a team of professionals to deliver impactful campaigns and enhance client satisfaction.

• Implemented data-driven strategies that resulted in a 25% increase in lead generation and a 15% improvement in customer retention.

Director of Marketing and Customer Experience, Anglepoint (2019-10-01 to 2021-02-01)

• Drove the development and execution of the company's marketing and customer experience initiatives, contributing to consistent year-over-year growth.

• Spearheaded the rebranding of Anglepoint, strengthening the company's positioning and brand awareness in the market.

Academic Background

Pete holds a Bachelor of Science degree in Marketing from the University of Utah, where he graduated with honors.

Areas of Expertise

• Strategic marketing planning and execution

• Customer experience optimization

• Go-to-market strategy and implementation

• Cross-functional team leadership and collaboration

• Data-driven decision making and performance analysis

Professional Impact

• Played a key role in the successful rebranding and go-to-market strategy of Anglepoint, contributing to the company's consistent growth.

• Chaired the Silicon Slopes Marketing Chapter, fostering a vibrant community of marketing professionals and driving knowledge-sharing initiatives.

• Served as an advisor for Experience Design Center (XDC) and Parlay, providing strategic guidance and industry expertise to support their growth and development.

Conclusion

With his extensive marketing experience, strategic mindset, and proven track record of delivering results, Pete Larkin is poised to continue making a significant impact in the industry. He is committed to leveraging his expertise to drive innovation, optimize customer experiences, and contribute to the success of the organizations he serves.