Peter Bartle

EVP, Legal & Business Affairs

Professional Overview
Peter Bartle is an accomplished legal and business affairs executive with extensive experience in the entertainment industry. As the Executive Vice President of Legal & Business Affairs at John Paul Mitchell Systems, he leverages his expertise in strategic partnerships, contract negotiations, and corporate operations to drive growth and mitigate risk for the global haircare brand.

Experience Summary

Current Role
In his current position, Peter oversees all legal and business affairs functions, including contract management, intellectual property protection, and compliance. He plays a pivotal role in negotiating high-stakes deals, managing complex litigation, and ensuring the company's operations align with its strategic objectives. Under his leadership, the legal team has streamlined processes, improved governance, and delivered measurable value to the organization.

Career Progression
Prior to joining John Paul Mitchell Systems, Peter was the Founder and Chief Executive Officer of Velomino, a boutique legal consulting firm that advised entertainment and technology companies on a range of strategic and operational matters. Before that, he served as the General Counsel and Senior Vice President of Business Affairs at Machinima, where he was instrumental in securing key partnerships, managing intellectual property, and overseeing the company's global expansion.

Academic Background
Peter holds a Juris Doctor degree from the University of Southern California Gould School of Law, where he graduated with honors. He also earned a Bachelor of Arts in Political Science from the University of California, Los Angeles, with a concentration in international relations.

Areas of Expertise

• Entertainment law and contract negotiation

• Mergers, acquisitions, and strategic partnerships

• Intellectual property management and protection

• Corporate governance and operational optimization

• Risk mitigation and compliance

Professional Impact
During his tenure at Machinima, Peter played a pivotal role in securing several high-profile content distribution and licensing agreements, which significantly expanded the company's reach and revenue. He also led the successful integration of multiple acquired entities, ensuring seamless operations and cultural alignment. At Velomino, Peter's strategic advisory services helped numerous clients navigate complex legal and business challenges, resulting in measurable growth and operational improvements.

Conclusion
With his diverse background, strategic mindset, and proven track record of success, Peter Bartle is a valuable asset to John Paul Mitchell Systems. In his current role, he continues to drive innovation, mitigate risk, and contribute to the company's overall success in the dynamic and evolving haircare industry.