Professional Role and Responsibilities
Peter Franzone currently serves as Director of Business Development, USA at Xstrahl, a medical technology company specializing in radiation delivery devices designed to support clinical teams and cancer researchers. His role encompasses driving business growth across the United States, leveraging his extensive background in sales management and medical device technologies.
Located in Fort Lauderdale, Florida, Peter has been with Xstrahl since at least 2022, focusing on expanding the market footprint and partnerships within oncology and radiotherapy sectors. His professional responsibilities include overseeing strategic sales initiatives, cultivating relationships with healthcare providers, and positioning Xstrahl’s product portfolio in competitive clinical environments.
Professional Background and Career Trajectory
Peter Franzone has a comprehensive career history in medical device sales, business development, and oncology-focused solutions, spanning over three decades. Key previous roles include:
- Oncology Solutions Manager, Sales and Marketing USA, Water-Jel Technologies (2018–2022)
- Regional Account Manager, Midwest, IBA Dosimetry GmbH (2017–2018)
- Vice President, USA Sales and Business Development, Linatech LLC (2012–2017)
- Vice President of Sales, Southeast USA, Pegasus Medical Concepts (2010–2012)
- Senior sales and management roles at Owens & Minor, AmerisourceBergen, Best Medical International, Amersham Health Care (Oncura), and Novartis from 1990 to 2010
This progression reflects deep expertise in oncology-related medical devices and a strong track record in both regional and national sales leadership.
Education and Certifications
Peter's educational credentials support a blend of clinical knowledge and business acumen:
- University of Miami School of Medicine (2000–2005) – President of the Transplant Foundation of South Florida
- Southwestern University – Master of Business Administration (MBA), Business Administration and Management
- Southwestern Baptist Theological Seminary – Master’s in Business Administration and Management (General)
- Southwest Baptist University – Bachelor of Science (Business and Education)
- University of Kansas – Associate Degrees in Radiologic Technology/Radiographer and Radiation Biology/Radiobiology
- Sandler Certified Trainer (2016) – Recognized in advanced sales training methodologies
This educational blend equips him with a comprehensive understanding of radiation biology and oncology, alongside leadership in commercial strategies.
Areas of Expertise and Skills
Peter’s proficiencies are centered on:
- Medical Devices – Expertise in oncology and radiation delivery equipment
- Supply Chain Management
- Pharmaceutical Sales and Sales Management – Proven ability to manage complex sales cycles and key accounts
- Medicare/Medicaid Reimbursement – Knowledgeable about payer systems critical for medical device adoption
- Business Development and Account Management – Experienced hunter with capacity to grow business portfolios
- Marketing and Customer Engagement
These skills substantiate his ability to address technical and commercial needs within clinical oncology markets.
Industry Engagement and Contributions
Peter Franzone is an active industry participant, representing Xstrahl at prominent oncology conferences, including:
- ESTRO 2024 – Actively engaged in event activities, collaborating with radiation oncologists and physicists to communicate latest radiation therapy advancements.
- ASTRO 2024 – Associated with publication on Low Dose Radiation Therapy (LDRT) for Osteoarthritis, demonstrating involvement in clinical research dissemination.
- ACRO 2025 – The Radiation Oncology Summit – Collaborative networking with oncology professionals to promote Xstrahl’s product lines.
- Other recent engagements include veterinary oncology forums and dermatology society meetings, reflecting company advancements in Low-Dose Radiotherapy (LDRT) applications.
He publicly advocates for and promotes Xstrahl’s latest technologies such as the Xstrahl 200kV and 300kV systems, noted as the most popular units expected in 2025. These systems deliver superficial and orthovoltage X-ray treatments, addressing the needs of oncology and joint condition treatments including osteoarthritis.
Company Context: Xstrahl
Xstrahl is based in Suwanee, Georgia, and is positioned as a leading medical technology company delivering radiation therapy devices for clinical oncology and cancer research teams. The company emphasizes innovation in superficial and orthovoltage radiation systems, low-dose radiation protocols, and treatment support technologies. Xstrahl actively participates in global cancer conferences and scientific congresses to align clinical practice with device innovation.
Contact Information
Peter Franzone is reachable via professional emails associated with Xstrahl and personal domains, with listed phone contacts available in the Fort Lauderdale area code. Leveraging these direct communication channels could support tailored outreach efforts.
This profile outlines Peter Franzone’s extensive experience in business development within radiation oncology technology, his educational foundation linking clinical and commercial domains, and his active role in supporting Xstrahl’s leadership in the evolving medical device landscape. His strategic positioning and participation in key oncology events underscore his ability to influence adoption and integration of Xstrahl solutions in clinical practice.
