Peter Mercado
Director, Product | Los Angeles, California, United States
Professional Overview
Peter Mercado is an experienced product leader with a strong background in the technology and entertainment industries. As the Director of Product at AEG Presents, he is responsible for driving the strategic vision and development of the company's product portfolio, focusing on delivering innovative solutions that enhance the live event experience for both organizers and attendees.
Experience Summary
Current Role
As the Director of Product at AEG Presents, Peter is responsible for leading a team of product managers and designers in the development and implementation of new product features and functionalities. He works closely with cross-functional stakeholders to understand customer needs, identify market opportunities, and deliver solutions that drive business growth and improve customer satisfaction. Under his leadership, the product team has launched several successful initiatives that have increased event attendance and revenue.
Career Progression
Prior to his current role, Peter held senior product management positions at Kantata and Acoustic, where he was instrumental in the development and launch of enterprise-level software solutions. He also has extensive experience in the IBM ecosystem, having served as a Senior Offering Manager and Senior Marketing Systems Professional, where he contributed to the growth and evolution of the company's data and analytics products.
Academic Background
Peter holds a Bachelor of Science degree in Marketing from the University of California, Los Angeles (UCLA), where he graduated with honors.
Areas of Expertise
- Product strategy and roadmap development
- Cross-functional collaboration and stakeholder management
- Agile product development methodologies
- Data-driven decision making and analytics
- User experience design and optimization
- Software development lifecycle management
Professional Impact
During his tenure at AEG Presents, Peter has led the development and implementation of a new event ticketing platform that has improved the customer experience and increased online ticket sales by 20%. He has also spearheaded the integration of advanced data analytics tools, enabling the product team to make more informed decisions and optimize event planning and promotion.
Conclusion
With over 15 years of experience in the technology and entertainment industries, Peter Mercado is a skilled product leader who is passionate about driving innovation and delivering exceptional customer experiences. His blend of technical expertise, strategic thinking, and cross-functional collaboration skills make him a valuable asset to AEG Presents as the company continues to expand its product offerings and enhance its position in the live events market.
