Peter Morrison

VP - Marketing Creative

Professional Overview
Peter Morrison is an accomplished marketing and creative professional with over 15 years of experience in the furniture industry. As the VP of Marketing Creative at Bassett Furniture Industries, Inc., he leads a team of marketing and design experts to conceptualize and deliver impactful campaigns that drive brand awareness and customer engagement.

Experience Summary

Current Role
In his current role as VP of Marketing Creative, Peter is responsible for overseeing the entire marketing creative function, including brand development, content creation, digital marketing, and traditional advertising. He has successfully aligned the company's marketing strategy with its overall business objectives, resulting in increased brand recognition and sales growth. Under his leadership, the marketing team has produced award-winning campaigns that have been widely recognized within the industry.

Career Progression
Prior to his current role, Peter held various marketing and creative positions within the furniture industry, steadily advancing his career and honing his expertise. He has a proven track record of developing innovative marketing solutions and driving measurable results for his employers.

Academic Background
Peter holds a Bachelor of Arts degree in Graphic Design from the University of Virginia, where he graduated with honors. He has also completed several industry-specific training programs and certifications, further enhancing his skills and knowledge in the field of marketing and creative design.

Areas of Expertise

• Branding and brand strategy

• Creative direction and campaign development

• Digital marketing and social media management

• Integrated marketing communication

• Team leadership and project management

Professional Impact
Under Peter's leadership, the marketing team at Bassett Furniture Industries has successfully launched several award-winning campaigns that have been recognized by industry organizations, including the Furniture Marketing Association and the American Marketing Association. These campaigns have contributed to significant increases in website traffic, social media engagement, and overall brand awareness, ultimately driving sales growth for the company.

Conclusion
With his extensive experience, strategic mindset, and creative prowess, Peter Morrison is a valuable asset to the Bassett Furniture Industries team. He is committed to continuously evolving the company's marketing approach to stay ahead of industry trends and deliver exceptional results for the organization.