Professional Summary
Professional Overview
Peter Platt is the President of Accountable Digital, LLC, a leading digital marketing and analytics firm based in Rochester, NY. With over 30 years of experience in the marketing and technology industries, he brings a wealth of expertise in driving digital transformation, optimizing cross-channel marketing strategies, and delivering data-driven solutions to clients.
Experience Summary
Current Role
As the President of Accountable Digital, LLC, Peter is responsible for overseeing the strategic direction of the company, managing a team of digital marketing and analytics professionals, and ensuring the delivery of exceptional results for clients. Under his leadership, the company has consistently achieved double-digit year-over-year growth and has become a trusted partner for numerous organizations in the region.
Career Progression
Prior to his current role, Peter held various leadership positions in the marketing and technology industries. He served as the President and Board President of TechRochester, a non-profit organization focused on advancing the local technology ecosystem. He also held the role of Chief Digital Officer at Catalyst and VP of Online Media at Butler/Till Media, where he spearheaded the development and implementation of innovative digital strategies.
Earlier in his career, Peter held positions as VP of Marketing at Dockside.net and Account Supervisor at Saatchi & Saatchi, where he gained valuable experience in traditional marketing and advertising. Additionally, he served as an Adjunct Professor at the University of Rochester - Simon Business School, sharing his expertise with the next generation of marketing professionals.
Academic Background
Peter holds a Bachelor of Science in Communications from Ithaca College, where he honed his skills in strategic communication and digital media.
Areas of Expertise
- Digital marketing strategy and execution
- Data analytics and performance optimization
- Omnichannel campaign management
- Marketing technology implementation and integration
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Peter has played a pivotal role in driving the digital transformation of numerous organizations. He has led the development and implementation of award-winning marketing campaigns, successfully integrated cutting-edge marketing technologies, and helped clients achieve significant improvements in their marketing performance and ROI.
As the President of Accountable Digital, LLC, Peter continues to be a respected thought leader in the digital marketing industry, sharing his insights and best practices through industry events, publications, and community engagement.
Conclusion
With his extensive experience, strategic vision, and demonstrated track record of success, Peter Platt is a highly valuable asset to the organizations and clients he serves. His commitment to delivering exceptional results and driving innovation in the digital marketing landscape positions him as a trusted partner and a driving force in the industry.
