Peter Rice
Vice President, Data Strategy & Analytics
Professional Overview
Peter Rice is an experienced data strategy and analytics professional with a diverse background in the marketing and media industries. As the Vice President of Data Strategy & Analytics at Kepler, he is responsible for leading the company's data-driven initiatives, leveraging advanced analytical techniques to drive strategic business decisions.
Experience Summary
Current Role
As the Vice President of Data Strategy & Analytics at Kepler, Peter oversees the development and implementation of the company's data strategy, ensuring effective data collection, analysis, and insights generation. He works closely with cross-functional teams to translate complex data into actionable recommendations that optimize marketing campaigns, improve customer experiences, and enhance operational efficiency. Under his leadership, Kepler has achieved significant improvements in campaign performance and data-driven decision-making.
Career Progression
Prior to his current role, Peter has held positions in sales, media, and marketing, including roles as Director of Sales and Media at Ski Utah, Media Buyer at Alliance Health, LLC, and Social Media Marketing Manager and Lead Demo Technician at Alta Ski Lifts. His diverse experience has equipped him with a well-rounded understanding of the industries he serves, enabling him to bridge the gap between data insights and practical business applications.
Academic Background
Peter holds a Bachelor's degree in Marketing from the University of Utah, where he graduated with honors. He has also completed various professional development courses and certifications in data analytics, digital marketing, and leadership.
Areas of Expertise
- Data strategy and analytics
- Marketing and media optimization
- Customer behavior analysis
- Predictive modeling and forecasting
- Cross-functional collaboration and leadership
Professional Impact
During his tenure at Kepler, Peter has spearheaded the implementation of a comprehensive data management platform, resulting in a 25% improvement in campaign performance and a 15% increase in customer lifetime value. He has also developed innovative approaches to customer segmentation and personalization, leading to a 20% boost in customer engagement and retention.
Peter's industry contributions extend beyond Kepler, as he regularly speaks at industry events and publishes thought-leadership articles on emerging data-driven trends and best practices.
Conclusion
With his extensive experience, data-driven expertise, and proven track record of driving business impact, Peter Rice is well-positioned to continue shaping the future of data strategy and analytics at Kepler and beyond. He is committed to leveraging the power of data to help organizations navigate the evolving business landscape and achieve sustainable growth.
