Peter Rota, Senior Technical SEO Manager
Professional Overview
Peter Rota is an experienced Senior Technical SEO Manager with over 8 years of expertise in driving impactful search engine optimization strategies across diverse industries. He specializes in auditing complex websites, identifying technical SEO improvements, and implementing comprehensive solutions to boost organic traffic and conversions.
Experience Summary
Current Role
As the Senior Technical SEO Manager at HUB International, Peter is responsible for leading the company's technical SEO initiatives and guiding cross-functional teams to optimize the performance of their digital properties. In this role, he has successfully implemented technical SEO enhancements that have resulted in a 28% increase in organic search visibility and a 22% boost in lead generation.
Career Progression
Prior to joining HUB International, Peter held various SEO-focused roles, steadily advancing his expertise and taking on increasingly complex challenges. He has worked as an SEO Specialist at BuySellAds, a Search Experience Analyst at Analog Devices, an SEO Analyst at Citizens Bank, and an SEO Specialist at Gold Promotion, Inc. Throughout his career, Peter has consistently delivered measurable results, such as a 35% increase in organic traffic for a leading financial services client and a 40% improvement in search engine rankings for a B2B technology company.
Academic Background
Peter holds a Bachelor of Science degree in Digital Marketing from the University of Massachusetts, Amherst, where he graduated with honors and was recognized for his outstanding academic achievements.
Areas of Expertise
- Technical SEO auditing and optimization
- Keyword research and content strategy
- Site architecture and infrastructure improvements
- Backlink analysis and link building
- Analytics and performance tracking
- Cross-functional collaboration and stakeholder management
Professional Impact
Peter's expertise and innovative approach to technical SEO have made him a valuable asset to the companies he has worked with. He has spearheaded numerous successful projects, including the implementation of a comprehensive technical SEO overhaul that resulted in a 37% increase in organic traffic for a leading e-commerce brand. Additionally, Peter has shared his insights and best practices at industry events, solidifying his reputation as a thought leader in the field of technical SEO.
Conclusion
With his deep technical expertise, strategic mindset, and proven track record of driving measurable results, Peter Rota is a highly sought-after Senior Technical SEO Manager. He is committed to staying at the forefront of industry trends and continuously enhancing his skills to deliver innovative solutions that help organizations achieve their digital marketing goals.
