Peter Sergel

Integrated Marketing Strategy & Operations Leader

Professional Overview
Peter Sergel is an accomplished Integrated Marketing Strategy & Operations Director with expertise in driving digital transformation and omnichannel marketing initiatives across the consumer goods and healthcare technology industries. He is recognized for his ability to leverage data-driven insights to optimize marketing performance and deliver impactful results.

Experience Summary

Current Role
As the Director of Integrated Marketing Strategy & Operations at DoorDash, Peter is responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, engagement, and retention. He oversees the coordination of cross-functional marketing initiatives, ensuring seamless integration across digital, social, and offline channels. Peter's strategic leadership and data-driven approach have enabled DoorDash to enhance its brand presence and expand its customer base.

Career Progression
Prior to his current role, Peter held senior marketing positions at leading organizations, including Overjet, Curology, and SmileDirectClub. At Overjet, he served as the Senior Director of Marketing, where he spearheaded the company's brand positioning and go-to-market strategies, resulting in significant growth and market share gains. Earlier in his career, Peter gained valuable experience in brand management and integrated marketing at General Mills, working on high-profile snack and cereal brands. He also honed his skills in public relations and communications while at Burson-Marsteller.

Academic Background
Peter holds a Bachelor of Arts degree in Marketing and Communications from the University of Wisconsin-Madison, where he graduated with honors.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital transformation and omnichannel marketing

• Data-driven decision making and performance optimization

• Brand positioning and go-to-market strategy development

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Peter has demonstrated a proven track record of driving impactful marketing initiatives. At Overjet, he successfully repositioned the brand and implemented targeted marketing campaigns, resulting in a 30% increase in customer acquisition. At SmileDirectClub, he led the development and launch of a highly successful content marketing strategy, which contributed to a 25% year-over-year growth in customer engagement.

Conclusion
With his extensive experience in the consumer goods and healthcare technology sectors, Peter Sergel is a strategic and data-driven marketing leader who excels at developing and executing integrated marketing strategies that drive measurable business results. His ability to align cross-functional teams and leverage data-driven insights positions him as a valuable asset to organizations seeking to enhance their marketing performance and achieve their growth objectives.