Peter Sjonell, Sr. Director- Technical Design
Professional Overview
Peter Sjonell is an accomplished technical design executive with over 25 years of experience in the fashion industry. As the Sr. Director of Technical Design at Faherty Brand, he oversees the technical design and development processes for the company's men's, women's, and children's apparel lines. With his deep expertise in design, fit, and fabrication, Peter plays a pivotal role in ensuring Faherty's products meet the highest standards of quality and performance.
Experience Summary
Current Role
In his current role as Sr. Director of Technical Design at Faherty Brand, Peter is responsible for leading the technical design team and collaborating closely with the creative and production departments. He oversees the entire technical design process, from conceptualization to final product development, ensuring seamless coordination between all stakeholders. Under Peter's leadership, Faherty has consistently delivered high-quality, innovative apparel that resonates with the brand's target audience.
Career Progression
Prior to joining Faherty Brand, Peter held several leadership positions at Polo Ralph Lauren, where he left a lasting impact on the company's men's, children's, and RRL collections. As the Vice President of Technical Design, he spearheaded the development of industry-leading design standards and processes, contributing to the brand's continued success and growth. Earlier in his career, Peter served as the Sr. Director and Director of Technical Design for Polo Ralph Lauren's men's polo and Purple Label divisions, honing his expertise in design, fit, and merchandising.
Academic Background
Peter holds a Bachelor of Science degree in Textile and Apparel Design from the University of Wisconsin-Madison, where he graduated with honors. His specialized education in textile science, apparel construction, and design has been instrumental in shaping his technical proficiency and problem-solving abilities.
Areas of Expertise
- Technical design and development for men's, women's, and children's apparel
- Fabric selection, sourcing, and material innovation
- Fit and sizing optimization
- Trend analysis and forecasting
- Cross-functional team leadership and collaboration
- Strategic decision-making and problem-solving
Professional Impact
Throughout his career, Peter has been recognized for his ability to drive innovation and improve operational efficiency. At Polo Ralph Lauren, he was instrumental in streamlining the technical design process, resulting in faster time-to-market and increased product quality. At Faherty Brand, Peter has been credited with enhancing the brand's design aesthetic and elevating its global reputation for high-quality, sustainable apparel.
Conclusion
With his extensive industry experience, technical expertise, and strategic leadership, Peter Sjonell is a valuable asset to Faherty Brand. He continues to push the boundaries of technical design, leveraging his deep industry knowledge and collaborative approach to deliver exceptional products that resonate with consumers worldwide.
