Peter Vogel – CEO, Wavemaker ANZ
Professional Overview
Peter Vogel serves as the Chief Executive Officer at Wavemaker ANZ, one of the largest media agencies in Australia and New Zealand. Known for his passionate and experienced leadership, Vogel focuses on developing outstanding diverse talent and producing innovative and effective client work.
Career Journey
Peter Vogel's career includes a transition from marketing to creative agencies, eventually leading to top roles in media strategy and management:
- Education: Bachelor of Commerce from Rhodes University, specializing in Economics, Marketing, and Psychology.
- Early Career: Began his career in the automotive industry, initially working at Volkswagen, where he developed a strong affinity for marketing services.
- Agencies: Worked with Ogilvy as a Group Business Director before co-founding the media strategy agency, Nota Bene. The agency secured major clients like Diageo and Unilever.
- WPP: After Nota Bene's acquisition, Vogel took on significant roles within WPP, including Chief Strategy Officer for MEC APAC and eventually CEO of MEC Australia.
Leadership at Wavemaker
Under Vogel's leadership:
- Achievements: Led Wavemaker to become B&T's Media Agency of the Year in 2023.
- Growth: Secured major accounts such as Ola, Beats, Stratton, and Huawei within the last 12 months.
- Team Expansion: Expanded offices in Brisbane, Melbourne, and Auckland, growing the team to 340 members across ANZ.
- Innovation and Culture: Promoted a culture of trust, transparency, and people development, cementing Wavemaker’s reputation as one of Australia's best places to work.
Personal Attributes and Interests
Peter Vogel is celebrated for his:
- Work Ethic and Resilience: Known for his commitment to talent development and organizational growth.
- Personality: Described as having a "larger than life" personality, characterized by enthusiasm and a hands-on approach.
- Sports Background: Former surfer and rugby player, demonstrating a strong competitive and team-oriented spirit.
Industry Reputation
- Reputation: Highly respected within the industry for his strategic acumen and ability to navigate complex business environments.
- Testimonials: Positive endorsements from industry peers, highlighting his creativity, strategic thinking, and supportive leadership style.
Strategic Interests
- Client Relationships: Focuses on developing strategic partnerships, emphasizing trust and value exchange.
- Market Trends: Pays close attention to macroeconomic factors, e-commerce trends, and the evolving digital landscape, ensuring Wavemaker's adaptability and innovation.
- Talent Development: Committed to fostering a dynamic and inclusive workplace, encouraging continuous learning and growth among his team.
Public Speaking and Engagements
- Industry Events: Frequently speaks at industry events and forums, sharing insights on leadership, media strategy, and market trends.
- Inspirational Talks: Known for inspiring his team and the wider industry through motivational speeches and personal interactions.
Contact Information
For further engagement and business opportunities:
- LinkedIn Profile: [Peter Vogel - Wavemaker ANZ](https://au.linkedin.com/in/peter-vogel-56599417)
- Company Website: [Wavemaker ANZ](https://www.wavemakerglobal.com/no/news-wavemaker-secures-ranking-on-australias-best-places-to-work-list)
Peter Vogel's leadership at Wavemaker ANZ highlights his capacity to drive growth, foster innovation, and build a supportive and high-achieving team. His diverse experience across marketing, creative agencies, and media strategy positions him as an influential figure in the advertising and marketing industry.
