Professional Summary

Professional Overview

Petter Omdal is an accomplished entrepreneur and business leader with extensive experience in the marketing, media, and event management industries. As the Owner and General Manager of Top of Mind AS, he leverages his strategic acumen and innovative mindset to drive business growth and deliver exceptional client outcomes. Concurrently, Petter co-founded Changeride AS, where he applies his expertise in digital transformation and change management to help organizations navigate complex challenges.

Experience Summary

Current Roles

Owner and General Manager, Top of Mind AS (2018 - Present)

• Oversee all strategic and operational aspects of the full-service digital marketing agency, including business development, client relations, and team leadership

• Spearhead the development and implementation of innovative marketing solutions that enable clients to enhance their online presence and reach their target audiences

• Foster a collaborative, high-performance culture that empowers employees to exceed client expectations

Co-Founder and Owner, Changeride AS (2020 - Present)

• Co-founded the change management consultancy to support organizations in their digital transformation journeys

• Leverage expertise in digital strategy, organizational change, and project management to guide clients through complex transitions

• Collaborate with cross-functional teams to deliver tailored solutions that drive sustainable, long-term growth

Career Progression

Prior to his current roles, Petter held various positions in the marketing, media, and event management sectors, steadily building his expertise and leadership skills. As the Co-Owner and Marketing Manager at ActionZone, he played a pivotal role in expanding the company's client base and driving strategic initiatives. Earlier in his career, Petter gained valuable experience as a Content Developer and Event Coordinator at Media City Bergen / NCE Media, as well as a Content Developer and Digital Advisor at SKY communication.

Academic Background

Petter holds a Bachelor's degree in Business Administration from the University of Bergen, where he specialized in Marketing and Strategy.

Areas of Expertise

• Digital marketing strategy and implementation

• Branding and content creation

• Event management and coordination

• Organizational change management

• Project management and client relations

• Team leadership and mentorship

Professional Impact

• Spearheaded the successful rebranding and repositioning of Top of Mind AS, resulting in a 25% increase in client acquisition

• Played a key role in the launch of Changeride AS, securing several high-profile clients within the first year of operation

• Organized and coordinated numerous industry-leading events, including the Nordiske Mediedager conference, that drew thousands of attendees

Conclusion

With his proven track record of entrepreneurial success, strategic leadership, and a passion for driving digital transformation, Petter Omdal is poised to continue making a significant impact in the marketing, media, and change management industries. His versatile expertise and unwavering commitment to client success make him a valuable asset to any organization seeking to thrive in the digital age.