Phaedra Charles

Brand Designer

Professional Overview

Phaedra Charles is an accomplished brand designer with over a decade of experience in the creative industry. She specializes in crafting distinctive visual identities and developing impactful brand strategies for clients across various sectors.

Experience Summary

Current Role

As a Brand Designer at Gander, Phaedra is responsible for leading the development and execution of cohesive brand systems that effectively communicate her clients' unique value propositions. In this role, she collaborates closely with cross-functional teams to ensure consistent brand implementation across all touchpoints, from digital platforms to print collateral.

Career Progression

Prior to joining Gander, Phaedra was a Partner at Charles&Thorn, a boutique branding agency, where she spearheaded the rebranding of several regional businesses, driving measurable improvements in brand recognition and customer engagement. She also held the position of Senior Designer at the renowned design studio Louise Fili Ltd, where she honed her expertise in typographic design and print production.

Earlier in her career, Phaedra gained valuable experience in various roles, including Graphic Artist/Signmaker at Whole Foods Market, Communications Director/Programming Co-Director at AIGA Salt Lake City, and internships at prestigious organizations such as Marriott Library Book Arts Program and Greenwood Space Travel Supply Company.

Academic Background

Phaedra holds a Bachelor of Fine Arts degree in Graphic Design from the University of Utah, where she graduated with honors and was recognized for her outstanding contributions to the university's design community.

Areas of Expertise

• Brand strategy and identity development

• Typography and layout design

• Digital and print asset creation

• Collaborative project management

• Cross-functional team leadership

Professional Impact

Throughout her career, Phaedra has consistently delivered innovative design solutions that have elevated her clients' brands and driven measurable success. Her work has been recognized with several industry awards, including a Silver Addy Award for her branding campaign for a local sustainable energy startup.

Conclusion

With her extensive experience, creative talent, and deep understanding of the evolving design landscape, Phaedra Charles is poised to continue making a significant impact as a brand designer. Her passion for creating visually compelling and strategically aligned brand identities has positioned her as a valuable asset to any organization seeking to enhance its market presence and connect with its target audience.