Phelipe Xavier

Professional Summary

Phelipe Xavier is a seasoned growth marketing and customer acquisition expert, currently serving as the Head of Global Customer Acquisition and Growth at Fotop, a leading technology company based in Suzhou, China. With a strong track record of driving sustainable growth and optimizing customer experiences, Phelipe has established himself as a respected figure in the industry.

Experience Summary

Current Role

As the Head of Global Customer Acquisition and Growth at Fotop, Phelipe is responsible for spearheading the company's international expansion and customer acquisition strategies. In this role, he oversees the development and implementation of data-driven growth initiatives, focusing on delivering exceptional customer experiences and maximizing acquisition, activation, and retention metrics. Under his leadership, Fotop has experienced significant global growth, solidifying its position as a market leader.

Career Progression

Prior to his current role, Phelipe held various senior marketing and growth-focused positions at prominent companies, including BT Créditos, Systax, and Growth Labs. His extensive experience spans marketing, customer relationship management, conversion rate optimization, and growth hacking. Phelipe has a proven track record of driving impactful results, implementing innovative strategies, and leading cross-functional teams to achieve ambitious business objectives.

Academic Background

Phelipe holds a degree in Marketing from a reputable institution, where he specialized in digital marketing and growth strategies. His academic journey has equipped him with a strong foundation in marketing principles, data analysis, and strategic decision-making.

Areas of Expertise

• Global customer acquisition and growth strategy

• Conversion rate optimization and A/B testing

• Data-driven marketing and performance analytics

• Customer experience and journey optimization

• Cross-functional team leadership and collaboration

• Growth hacking and innovative marketing techniques

Professional Impact

Throughout his career, Phelipe has made significant contributions to the growth and success of the organizations he has worked with. His expertise in growth marketing has enabled him to consistently deliver impressive results, including:

• Driving a 40% increase in customer acquisition for BT Créditos within the first year

• Implementing a comprehensive marketing automation strategy that improved lead generation and nurturing by 35% at Systax

• Spearheading the launch of a successful growth marketing agency, Growth Labs, and achieving a 25% year-over-year revenue growth

Conclusion

Phelipe Xavier is a strategic and data-driven growth marketing leader who excels at driving sustainable customer acquisition and growth. With his proven track record, industry expertise, and deep understanding of customer behavior, Phelipe is well-positioned to continue making a significant impact in his current role at Fotop and beyond.