Professional Summary
Professional Overview
Phil Brojan is a seasoned marketing and business leader with a diverse background in the hospitality, franchising, and agency sectors. As the President and Chief Marketing Officer at GYMGUYZ, he oversees the company's marketing strategy, brand development, and multi-unit franchise operations. Additionally, he serves as the President of The S3 Agency, a full-service marketing and advertising firm, and holds senior marketing roles at Wyndham Destinations and RCI | Vacation Exchange.
Experience Summary
Current Roles
President & CMO, GYMGUYZ (Present)
- Responsible for the strategic direction and execution of GYMGUYZ's marketing initiatives, including brand positioning, digital marketing, and franchise support.
- Spearheaded the development of innovative marketing campaigns and digital strategies that have contributed to the company's rapid growth and expansion.
- Serves as a multi-unit franchise owner for the GYMGUYZ brand in the Greater Morris County region.
President, The S3 Agency (Present)
- Leads a full-service marketing and advertising agency, providing integrated solutions to clients across various industries.
- Oversees the agency's creative team, account management, and business development efforts to drive client success and growth.
Senior Vice President, Global Marketing, Wyndham Destinations (Present)
- Responsible for developing and implementing global marketing strategies to support the company's vacation ownership and exchange businesses.
- Drives brand development, digital marketing, and customer engagement initiatives to enhance the customer experience and drive business growth.
VP, North American E-commerce, RCI | Vacation Exchange (Present)
- Oversees the strategic planning and execution of e-commerce initiatives for the North American region, including website optimization, digital marketing, and online customer experience.
- Implemented data-driven strategies to improve online conversion rates and drive revenue growth through the digital channels.
Career Progression
Prior to his current roles, Phil has held various leadership positions in the hospitality and marketing industries, including:
- Vice President, North American E-commerce at RCI | Vacation Exchange
- Regional Vice President, Sales & Marketing at Wyndham Vacation Ownership
- Director of Marketing at Wyndham Hotel Group
Throughout his career, Phil has demonstrated a track record of driving growth, leading successful marketing campaigns, and implementing innovative digital strategies that have positively impacted the businesses he has served.
Academic Background
Phil holds a Bachelor of Science degree in Marketing from the University of Delaware, where he graduated with distinction.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and e-commerce optimization
- Franchise development and multi-unit operations
- Integrated marketing campaign planning and execution
- Customer experience and engagement strategies
- Data-driven decision making and analytics
Professional Impact
- Spearheaded the development and launch of award-winning marketing campaigns that have elevated the GYMGUYZ brand and driven franchise growth.
- Implemented data-driven strategies that improved online conversion rates by 25% and increased e-commerce revenue by 18% at RCI | Vacation Exchange.
- Received recognition as a "Top 40 Under 40" marketing professional by industry publications for his contributions to the hospitality and marketing sectors.
Conclusion
With his extensive experience in the hospitality, franchising, and agency sectors, Phil Brojan is a versatile marketing and business leader who consistently delivers measurable results. Through his strategic vision, innovative approach, and proven track record of success, he continues to drive growth and create value for the organizations he serves.
