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Phil Cliff

Phil Cliff


Chief Executive Officer



Professional Overview
Phil Cliff is an accomplished senior executive with over 35 years of experience in the financial services and technology industries. As the Chief Executive Officer of Westbrook International Ltd, a Salesforce consulting partner, he leverages his extensive expertise in digital transformation, customer experience, and organizational leadership to drive strategic growth and innovation. Additionally, Phil serves as a Member of the Board of Trustees and Chair of the People & Culture Committee at Samaritans, a leading mental health charity in the UK.

Experience Summary

Current Role
As the Chief Executive Officer of Westbrook International Ltd, Phil is responsible for setting the overall strategic direction of the organization, leading a team of Salesforce experts, and ensuring the delivery of high-quality consulting services to clients. Under his leadership, Westbrook has solidified its position as a trusted Salesforce partner, driving digital transformation and enhancing customer experiences for a diverse range of clients.

Career Progression
Prior to his current role, Phil held several senior positions within the financial services industry, including Executive Director of Operations at Westbrook International Ltd, Group Telephony Transformation Director and Group Customer Service and PPI Director at Lloyds Banking Group, and Retail Chief Operating Officer and Retail Assets Director at Santander UK Corporate & Commercial. Throughout his career, Phil has demonstrated a consistent track record of driving operational excellence, implementing transformative change, and delivering measurable results.

Academic Background
Phil holds a degree from the University of Oxford, where he specialized in Business Administration and Management. His academic achievements, combined with his extensive professional experience, have equipped him with a unique blend of strategic, technical, and leadership capabilities.

Areas of Expertise
  • Salesforce consulting and implementation

  • Digital transformation and customer experience

  • Operational excellence and process optimization

  • Change management and organizational leadership

  • Financial services industry expertise


Professional Impact
During his tenure as Executive Director of Operations at Westbrook International Ltd, Phil spearheaded several high-profile Salesforce projects, leading to significant improvements in client productivity, efficiency, and customer satisfaction. His contributions have been instrumental in positioning Westbrook as a leading Salesforce consulting partner in the UK.

As a member of the Board of Trustees and Chair of the People & Culture Committee at Samaritans, Phil has played a pivotal role in shaping the organization's strategic vision, championing employee well-being, and fostering a culture of collaboration and innovation.

Conclusion
With his extensive experience, proven track record of success, and commitment to driving positive change, Phil Cliff is a seasoned business leader poised to continue his impactful career. As the Chief Executive Officer of Westbrook International Ltd and a respected board member at Samaritans, he is well-equipped to navigate the ever-evolving business landscape and deliver sustainable growth and social impact.