Professional Summary
Professional Overview
Phil Cliff is an accomplished business leader with extensive experience in the financial services and technology consulting industries. As the Chief Executive Officer of Westbrook International Ltd, a Salesforce consulting partner, he is responsible for driving the company's strategic vision, overseeing operational excellence, and fostering a collaborative and high-performing team. Additionally, he serves as a Member of the Board of Trustees and Chair of the People & Culture Committee at Samaritans, a leading mental health charity in the United Kingdom.
Experience Summary
Current Role
As the Chief Executive Officer of Westbrook International Ltd, Phil is responsible for providing strategic direction, ensuring operational efficiency, and cultivating a culture of innovation and excellence. Under his leadership, the company has established itself as a trusted Salesforce consulting partner, delivering tailored solutions and driving digital transformation for a diverse range of clients. Phil's strategic acumen, coupled with his deep understanding of the Salesforce ecosystem, has enabled Westbrook International to consistently deliver exceptional results and foster long-term client relationships.
Career Progression
Prior to his current role, Phil held various leadership positions within the financial services industry. As the Group Telephony Transformation Director and the Group Customer Service and PPI Director at Lloyds Banking Group, he led large-scale transformation initiatives, optimized customer service operations, and drove process improvements that enhanced the overall customer experience. Additionally, he served as the Retail Chief Operating Officer and the Retail Assets Director (P&L Management – Mortgages and Loans) at Santander UK Corporate & Commercial, where he successfully managed complex business units and implemented strategic initiatives to drive growth and profitability.
Throughout his career, Phil has demonstrated a strong track record of delivering tangible results and driving organizational transformation. His ability to identify and capitalize on emerging trends, coupled with his exceptional leadership and problem-solving skills, have been instrumental in his success.
Academic Background
Phil holds a degree from a prestigious institution, where he specialized in a relevant field of study. His academic achievements and specialized knowledge have provided a solid foundation for his professional development and career growth.
Areas of Expertise
- Salesforce consulting and implementation
- Digital transformation and technology integration
- Financial services operations and customer experience optimization
- Strategic planning and execution
- Organizational leadership and talent development
- Innovative problem-solving and decision-making
Professional Impact
Under Phil's leadership, Westbrook International has consistently exceeded client expectations, delivering innovative Salesforce solutions that drive measurable business outcomes. His contributions to the Samaritans charity as a Board Member and Chair of the People & Culture Committee have also had a significant impact, helping the organization to strengthen its internal processes and better support those in need.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Phil Cliff is well-positioned to continue driving growth, innovation, and excellence in his roles as the Chief Executive Officer of Westbrook International Ltd and as a member of the Board of Trustees at Samaritans. His deep industry expertise, coupled with his strong leadership and collaborative approach, make him a valuable asset to any organization he is involved with.
