Philipa Murphy Research by SuperAGI

Philipa Murphy – Fliteboard

Executive Profile

Philipa Murphy is the Global Marketing Director at Fliteboard, a subsidiary of Brunswick Corporation, specializing in premium electric hydrofoil (eFoil) boards with headquarters in Byron Bay, New South Wales, Australia. She has been with Fliteboard for nearly three years, and is recognized for her passion for the brand and the eFoiling industry at large. Based in Byron Bay, she is often seen actively participating in Fliteboard activities, both professionally and recreationally, and is noted for a highly visible role in brand advocacy and product experience.

Professional Experience and Leadership

Role: Global Marketing Director, Fliteboard

Location: Byron Bay, NSW, Australia

Tenure: Nearly 3 years

Responsibility Scope:

Leads global marketing initiatives and strategy for Fliteboard

Provides marketing leadership for a product suite that includes beginner to advanced eFoil boards (Fliteboard, Flitescooter, Flite AIR, PRO, ULTRA L2, Marc Newson range)

Recruits and manages marketing and communications professionals (evidenced by her public call for a Marketing Comms Manager)

Drives community engagement and brand advocacy, especially through personal use and public representation of Fliteboard´s product in diverse international locations

Champions initiatives focused on growing the women’s presence in the sport and industry

Philipa’s background includes high-profile prior experiences, such as interviewing celebrities like Quentin Tarantino and Samuel L. Jackson, demonstrating proficiency in media relations and content creation.

Industry Influence and Achievements

Advocacy:

Strong advocate for women in business and sport; frequently shares encouragement and practical advice for female leaders

Champion of inclusive, accessible marketing—showcasing how eFoiling can be experienced by a broad spectrum of participants

Thought Leadership:

Features prominently in industry and company publications, including detailed interviews in both Fliteboard’s own channels and external media (e.g., Foiling Magazine)

Known for direct, actionable advice focused on empowerment, growth, and proactive pursuit of opportunity within the marketing and eFoiling sectors

Team Development:

Cites her biggest achievement as the growth and success of her marketing team, emphasizing ongoing mentorship and support even after team members move on to other roles

Brand Engagement:

Described internally and externally as deeply passionate about Fliteboard, frequently participating in product demos and adventure tours, which supports her authentic representation of the brand

Professional Interests and Personal Brand

Passions:

eFoiling and water sports; uses personal content channels to promote Fliteboard lifestyle and adventure

Believes in experiential marketing—the necessity of first-hand product knowledge to lead compelling campaigns

Visibility:

Significant LinkedIn network (500+ connections), reflecting wide professional engagement

Public social media presence aligned with Fliteboard brand values (Instagram highlights personal eFoiling and lifestyle activities)

Regular contributor and featured subject in Fliteboard's blog/news and media features

Values and Vision:

Defines personal success in terms of happiness, interconnectedness, and support networks

Seeks to grow the sport of eFoiling through diverse experiences: adventure tours, family activities, and competitive racing

Ambition to host a sold-out female Flite clinic, emphasizing community engagement and the expansion of women’s participation in the sport

Company Context: Fliteboard

Industry: Electric Hydrofoil Watercraft (eFoil)

Parent Corporation: Brunswick Corporation

Global Reach: Fliteboard products are recognized and distributed worldwide, with a focus on innovation, performance, and accessibility

Reputation: Award-winning design (referenced in Good Design Australia publications)

Corporate Site Contact:

United States: +1 833 359 0940

hello@fliteboard.com / support@fliteboard.com

Key Takeaways for Engagement

Decision Maker: As Global Marketing Director, Philipa is a likely key stakeholder for any marketing, partnership, or brand-level opportunities.

Influence: Directly shapes Fliteboard's brand image, external communications, and growth strategies.

Approach: Engagement should acknowledge her leadership in women's advocacy, passion-driven marketing, and proven record of developing team talent and authentic brand experiences.