Professional Role and Current Position
Philippe Gagnon currently serves as the Vice President of Performance Marketing at Sur La Table, based in Los Angeles, CA. He has held this role since December 2022. In this capacity, Gagnon is responsible for leading performance marketing efforts, which encompass paid search strategies, conversion rate optimization, and paid media ROI maximization. His expertise particularly lies in digital marketing disciplines that drive brand awareness and revenue growth through strategic merchandising and innovative digital campaigns.
Career and Experience Overview
Philippe Gagnon brings extensive experience in marketing leadership roles within the retail and direct-to-consumer sectors. Prior to Sur La Table, his notable roles include:
- VP of Performance Marketing at Z Gallerie
- Head of Marketing at CSC Generation (2017–2022)
- VP of Marketing at One Kings Lane
- Leadership roles in paid advertising such as Head of Paid Advertising and Paid Advertising Strategist at Single Grain LLC
- Early career positions such as Marketing Intern and PPC Analyst at MoboVida
Gagnon also held advisory roles, including one at Adeptmind starting in 2023, reflecting his broader industry influence in marketing strategy.
Education and Certifications
Philippe Gagnon earned his Bachelor’s degree in Business Administration with a focus on Marketing from the University of San Diego (2007–2011).
He holds the following professional certifications:
- Google AdWords Certification (May 2014)
- Bing Ads Accredited Professional Certification (2014)
These credentials complement his digital marketing expertise, particularly in paid search channels.
Key Skills and Marketing Expertise
- Paid Search Marketing
- Conversion Rate Optimization
- Campaign Management and Execution
- Marketing Budget Management
- Social Media Marketing
- Performance Media Buying and ROI Optimization
His skillset emphasizes data-driven marketing approaches, with a focus on maximizing paid media efficiency and integrating advanced paid search tactics.
Industry Engagement and Speaking
Philippe Gagnon has been recognized as a notable speaker in retail marketing forums, including appearances at eTail West and Shoptalk, where he discussed maximizing paid media return on investment and digital campaign strategies for Sur La Table. This highlights his role as a thought leader in performance-driven retail marketing.
Company Context: Sur La Table
Sur La Table is a retailer specializing in kitchenware and culinary products, focusing on delivering exceptional customer experiences through both offline and online channels. The marketing and sales team, including Gagnon, focuses on driving brand growth by leveraging strategic merchandising combined with innovative paid media campaigns.
His role as VP of Performance Marketing places him at the intersection of Sur La Table’s digital transformation, aiming to elevate customer acquisition and retention through measurable digital marketing initiatives.
Location
Based in Los Angeles, United States, Philippe Gagnon operates within a key market hub for digital marketing and ecommerce innovation.
Philippe Gagnon’s comprehensive background in performance marketing, digital paid media, and leadership in retail-oriented marketing organizations positions him as a pivotal figure in Sur La Table’s marketing strategy execution. His capabilities in paid media management and data-driven decision making directly support Sur La Table’s objectives for expanding market share and improving digital campaign effectiveness.
