Phoebe Kaufman
Director, Influencer Marketing & PR
Professional Overview
Phoebe Kaufman is an experienced marketing and communications professional with a strong track record in the beauty and consumer goods industries. As the Director of Influencer Marketing & PR at OUAI, she oversees the brand's integrated marketing strategy, leveraging influential partnerships and media relations to drive brand awareness and engagement.
Experience Summary
Current Role
As the Director of Influencer Marketing & PR at OUAI, Phoebe is responsible for developing and executing the brand's influencer strategy, managing high-profile partnerships, and leading the public relations efforts. She has spearheaded numerous successful campaigns that have resulted in increased brand visibility, website traffic, and product sales. Phoebe's expertise in navigating the evolving influencer landscape and her ability to forge impactful collaborations have made her a valuable asset to the OUAI team.
Career Progression
Prior to her current role, Phoebe held various positions in the PR and communications fields, including Senior Manager and Manager of PR and Communications at OUAI, as well as roles at T3 Micro, DisruptivAgency, Kate Somerville Skincare, The Proactiv Company, and Guthy|Renker. Throughout her career, she has developed a deep understanding of the beauty and consumer goods industries, honing her skills in public relations, influencer marketing, brand strategy, and campaign management.
Academic Background
Phoebe holds a Bachelor of Arts degree in Communication from the University of California, Santa Barbara, where she also served as the Vice President of Judicial in the Panhellenic Council and was a Campus Correspondent for Her Campus.
Areas of Expertise
- Influencer marketing strategy and execution
- Public relations and media relations
- Integrated marketing campaign development and implementation
- Brand positioning and messaging
- Relationship management with industry influencers and media
Professional Impact
Phoebe's strategic and innovative approach to influencer marketing and PR has consistently delivered impactful results for the brands she has represented. She has secured high-profile partnerships with industry-leading influencers, secured prominent media placements, and developed integrated campaigns that have driven significant increases in brand visibility, website traffic, and product sales.
Conclusion
With her extensive experience, strong industry connections, and proven ability to drive measurable results, Phoebe Kaufman is a invaluable asset to the OUAI team. As the Director of Influencer Marketing & PR, she continues to push the boundaries of integrated marketing and brand storytelling, solidifying OUAI's position as a leading player in the beauty industry.
