Pia Tserkonis

Professional Summary

Professional Overview
Pia Tserkonis is an accomplished product marketing executive with over 10 years of experience driving growth and innovation for leading technology companies. As the Director of Product Marketing at Attentive, she leverages her deep expertise in digital marketing, product management, and go-to-market strategy to deliver impactful campaigns and initiatives that maximize product adoption and customer engagement.

Experience Summary

Current Role
As the Director of Product Marketing at Attentive, Pia is responsible for leading the company's overall product marketing strategy and execution. In this role, she oversees the development and implementation of comprehensive go-to-market plans, including strategic positioning, messaging, content creation, and cross-functional alignment. Under her leadership, the product marketing team has consistently exceeded key performance metrics, driving significant increases in lead generation, conversion rates, and customer retention.

Career Progression
Prior to her current role, Pia held various product marketing and management positions at Attentive, WordStream, and Constant Contact. As a Senior Product Marketing Manager at Attentive, she played a pivotal role in launching the company's flagship SMS marketing platform, which has since become a market-leading solution. During her tenure at WordStream and Constant Contact, she leveraged her expertise in digital marketing and product management to optimize customer experiences, improve product adoption, and drive revenue growth.

Academic Background
Pia holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst, where she graduated with honors.

Areas of Expertise

• Product marketing strategy and execution

• Digital marketing and customer acquisition

• Content creation and campaign management

• Product management and customer-centric innovation

• Cross-functional leadership and team collaboration

Professional Impact
Throughout her career, Pia has consistently demonstrated her ability to drive measurable results and make a significant impact on the companies she has served. At Attentive, she has been instrumental in the company's rapid growth, contributing to a 300% increase in user acquisition and a 95% customer retention rate. Her innovative approaches to product marketing and her commitment to delivering exceptional customer experiences have earned her recognition as a thought leader in the industry.

Conclusion
Pia Tserkonis is a strategic and results-driven product marketing executive with a proven track record of success. Her deep expertise, coupled with her ability to lead cross-functional teams and execute impactful campaigns, make her a valuable asset to Attentive and the broader technology industry.