Pia Villa
VP Growth, EU | London, England, United Kingdom
Professional Overview
Pia Villa is an accomplished growth marketing executive with over 15 years of experience driving international expansion and digital transformation for leading consumer brands. As the VP of Growth for Athletic Greens in Europe, she leverages her expertise in cross-channel marketing, data-driven decision making, and scalable growth strategies to accelerate the company's footprint and brand awareness in key European markets.
Experience Summary
Current Role
As the VP of Growth, EU at Athletic Greens, Pia is responsible for overseeing all growth marketing initiatives across the region. She leads a team of digital marketing specialists to develop and execute integrated campaigns that optimize customer acquisition, engagement, and retention. Under her leadership, the company has achieved double-digit year-over-year growth in key European markets, driving significant increases in online sales and brand visibility.
Career Progression
Prior to joining Athletic Greens, Pia served as the International Marketing Director at Noom Inc., where she spearheaded the company's successful expansion into Europe, securing over 1 million subscribers across the region. Before that, she held the role of Chief Marketing Officer at graze.com, where she led the brand's digital transformation and helped increase online sales by 35% over a 3-year period. Pia also has extensive experience in the beverage industry, having held marketing leadership positions at innocent drinks, where she was instrumental in driving the brand's growth in Scandinavia and Benelux.
Academic Background
Pia holds a Master's degree in International Marketing from the University of Cambridge, where she graduated with distinction. She also obtained a Bachelor's degree in Business Administration from the University of Groningen in the Netherlands.
Areas of Expertise
- Digital marketing strategy and execution
- International growth and expansion
- Brand building and positioning
- Performance marketing and data analytics
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Pia has demonstrated a proven track record of driving sustainable growth and innovation for global consumer brands. Her data-driven approach, coupled with her ability to identify and capitalize on emerging market opportunities, has earned her a reputation as a strategic and results-oriented marketing leader. Pia's contributions have been recognized through numerous industry awards, including the coveted European Marketer of the Year award in 2021.
Conclusion
With her extensive experience in the consumer goods and technology sectors, Pia Villa is poised to continue her trajectory of driving transformative growth for Athletic Greens in Europe. Her deep understanding of the evolving digital landscape, coupled with her strong leadership skills and cross-functional expertise, make her a valuable asset to any organization seeking to expand its reach and impact in global markets.
