Professional Summary
Professional Overview
Pierce Fonville is an accomplished Senior Account-Based Marketing Manager with extensive experience in driving strategic marketing initiatives and delivering measurable business impact. With a strong focus on the technology industry, he excels at leveraging data-driven insights to optimize account-based marketing (ABM) strategies and drive customer acquisition and retention.
Current Role
As the Senior Account-Based Marketing Manager at Helium 10, Pierce is responsible for planning, implementing, and analyzing targeted ABM campaigns to support the company's growth objectives. He collaborates closely with sales and cross-functional teams to align marketing efforts with broader business goals, ensuring the delivery of personalized, high-impact experiences for key accounts. Through his strategic leadership and data-driven approach, Pierce has consistently driven significant increases in pipeline generation, conversion rates, and overall customer lifetime value.
Career Progression
Prior to joining Helium 10, Pierce served as the Demand Generation Manager at Coretelligent, where he spearheaded the development and execution of integrated digital marketing campaigns. He played a pivotal role in enhancing the company's lead generation and nurturing efforts, resulting in a notable expansion of the sales pipeline. Earlier in his career, Pierce held various marketing roles, including positions at DBL Design and Copart, where he demonstrated his versatility in driving marketing strategies and delivering impactful campaigns.
Academic Background
Pierce holds a Bachelor of Business Administration degree from the University of Texas at Austin, with a concentration in Marketing. During his time at the university, he was actively involved in the American Marketing Association student chapter and received recognition for his exceptional academic performance.
Areas of Expertise
- Account-Based Marketing Strategy and Execution
- Demand Generation and Lead Nurturing
- Digital Marketing Optimization
- Customer Segmentation and Targeting
- Marketing Automation and Reporting
- Cross-Functional Collaboration and Team Leadership
Professional Impact
Throughout his career, Pierce has consistently delivered exceptional results for the organizations he has served. At Helium 10, he has spearheaded the implementation of a comprehensive ABM program, resulting in a 32% increase in qualified pipeline and a 28% improvement in customer retention rates. His innovative approach to data-driven marketing has earned him recognition within the industry, and he has been invited to speak at several marketing conferences and events.
Conclusion
With his proven track record of success, deep industry expertise, and strategic acumen, Pierce Fonville is poised to continue driving transformative marketing initiatives that contribute to the sustained growth and success of Helium 10 and its clients. His unwavering commitment to data-driven decision-making and his ability to foster cross-functional collaboration make him an invaluable asset in the fast-paced and ever-evolving technology landscape.
