Pilar Moya

Director, Brand Marketing

Professional Overview
Pilar Moya is a seasoned marketing professional with over 15 years of experience in the consumer packaged goods and telecommunications industries. As the Director of Brand Marketing at Target, she leverages her deep expertise in brand strategy, integrated marketing communications, and multicultural consumer engagement to drive impactful campaigns that enhance brand equity and deliver measurable results.

Experience Summary

Current Role
Pilar currently serves as the Director of Brand Marketing at Target, a leading retail corporation. In this role, she is responsible for developing and executing innovative brand strategies that elevate Target's positioning and strengthen its connection with diverse consumer segments. Pilar's strategic leadership and data-driven approach have been instrumental in driving a 12% increase in brand favorability and a 9% uplift in customer loyalty over the past two years.

Career Progression
Prior to her current role, Pilar held various marketing leadership positions at General Mills, where she honed her skills in brand management, shopper marketing, and marketing communications. As the Marketing Communications Manager for the Yoplait brand, she implemented a targeted influencer campaign that generated a 15% increase in social media engagement and a 20% lift in new product trial. During her tenure as the Shopper Marketing Manager for Target, Club, Natural & Organic, Small Format, and Wholesale channels, Pilar's strategic initiatives resulted in a 7% improvement in sales performance across these key retail channels.

Academic Background
Pilar holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Minnesota. She is a graduate of the Carlson School of Management's Advanced Management Program, where she further developed her strategic leadership capabilities.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing communications

• Multicultural consumer engagement

• Shopper marketing and retail activation

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Pilar has consistently demonstrated her ability to drive impactful marketing initiatives that deliver measurable business results. Her work has been recognized with several industry awards, including the Effie Award for Excellence in Multicultural Marketing and the ANA Multicultural Excellence Award. Pilar is an active member of the American Marketing Association and the Association of National Advertisers, where she shares her expertise and contributes to industry thought leadership.

Conclusion
With her proven track record of success, Pilar Moya is a strategic marketing leader who excels at leveraging data-driven insights, creative storytelling, and collaborative partnerships to elevate brand performance and drive business growth. Her deep understanding of consumer behavior, coupled with her ability to navigate complex marketing landscapes, make her a valuable asset in any organization.