Professional Profile and Current Role
Piyush Kedia is the Founder of Blue Vector, a creative agency headquartered in Gurugram, India. He established Blue Vector in early 2015, initially focusing on design, branding, and communication services. Over time, the company expanded into a collection of four verticals, including a branding and illustration studio named Wololo, and a film agency called Dot Films. His entrepreneurial drive led Blue Vector to serve a diverse client base that includes large, medium, and small brands, demonstrating a strong foothold in the creative and marketing domain.
As of January 2024, Piyush officially passed the leadership baton of Blue Vector to Nidhi S Mittal, the current Group CEO. This transition marks a strategic shift for Piyush as he directs his focus towards building InCommon, a global workforce solutions platform. Despite this handover, Piyush remains associated with Blue Vector as its Founder.
Company Overview: Blue Vector
Blue Vector is a bootstrapped and profitable entity from day one, which is a critical indicator of sustainable operational management and market fit. It specializes in creative communication and marketing collaterals, with particular strength in video production and branding campaigns. The company has a reputation for creative prowess in the Indian market and has expanded its services to include content marketing, film production, and branded illustrations.
Recent expansions under Blue Vector include:
- Wololo branding and illustration studio launched in August 2022.
- Dot Films film agency launched in March 2022, focusing on film-based marketing content.
Blue Vector is reported to be an unfunded company as of 2025, maintaining a lean operational structure with a focus on client-driven growth.
Piyush Kedia’s Entrepreneurial Journey and Experience
Piyush’s background is rooted in entrepreneurship and creative services. He left a prior role in early 2015 to fully commit to Blue Vector. Under his leadership, Blue Vector grew from a single creative agency into a multi-vertical business.
He is currently the Co-founder and CEO of InCommon, a New Jersey-based company specializing in helping fast-growing companies build and manage overseas teams. This indicates Piyush’s pivot towards global workforce and operational solutions, leveraging cross-border team-building expertise.
Prior experience includes work with EY (Ernst & Young) and potentially other consulting/business finance roles, although detailed descriptions of these roles are not available.
Education
- Holds a Bachelor of Arts (Hons) in Economics from Hansraj College, Delhi University.
- Additional education includes coursework or training from Stoa and St. Patrick’s High School.
- There are mentions of studies at Gujarat University and Motilal Nehru National Institute of Technology, Allahabad, though the primary verified degree aligns with his economics background.
Location and Contact Information
- Piyush Kedia is currently based in New York, NY, USA.
- Blue Vector operates primarily out of Gurugram, India.
Notable Public Statements and Leadership Style
- Piyush has publicly emphasized the importance of design in Blue Vector’s inception, stating design was the "first thing to have come out of Blue Vector."
- He demonstrated a preference for building responsible leadership teams, as indicated by his recognition of Nidhi S Mittal to take over Blue Vector while he focuses on InCommon.
- His leadership has been described as entrepreneurial and growth-focused, demonstrated by expansion into multiple creative verticals and successful acquisitions such as the 2019 inbound marketing company ContentNinja.
Industry Recognition and Media Presence
- Blue Vector and Piyush have been profiled in multiple respected publications, including YourStory, MediaBrief, and Economic Times’ Brand Equity, highlighting the company’s creative work and leadership in the Indian marketing space.
- Piyush has also shared insights on marketing luxury brands and remote work culture in emerging Indian PR firms.
- He maintains an active LinkedIn presence where he shares professional updates and thought leadership.
This profile underscores Piyush Kedia as a seasoned entrepreneur and founder with a proven track record in creative marketing services through Blue Vector. His strategic shift to InCommon reflects an evolving focus on global workforce management and cross-border team building, providing a dual perspective on both creative agency growth and international operational scalability. Blue Vector’s lean, profitable model and diversification into multiple creative verticals suggest a pragmatic and agile business approach underpinned by Piyush’s leadership legacy.
