Piyush Verma

Senior Data Scientist, E-Commerce and Marketing

Professional Overview

Piyush Verma is a seasoned Senior Data Scientist specializing in e-commerce and marketing analytics. With a strong background in predictive modeling, data mining, and strategic insights, he drives data-driven decision-making to optimize business performance and enhance customer experiences.

Experience Summary

Current Role

As the Senior Data Scientist at The Home Depot, Piyush is responsible for leveraging advanced analytics to drive e-commerce and marketing initiatives. He develops predictive models, uncovers customer behavioral patterns, and generates actionable recommendations to improve customer engagement, conversion, and lifetime value. Piyush's data-driven solutions have contributed to significant revenue growth and enhanced the company's overall digital strategy.

Career Progression

Prior to his current role, Piyush served as a Data Scientist in the Home Services division at The Home Depot, where he implemented predictive models to optimize lead generation and customer retention strategies. Before that, he held leadership positions at Discover Financial Services, where he led the Deposits Fraud Strategy team, developing innovative fraud detection algorithms that resulted in a 27% reduction in financial losses.

Piyush's earlier career experiences include a Graduate Student Consultant role at Macy's, where he leveraged HR analytics to drive workforce optimization, and an Analyst position at Quantium, where he analyzed customer loyalty data to enhance marketing campaigns.

Academic Background

Piyush holds a Master's degree in Data Science from the University of California, Berkeley, where he specialized in machine learning, statistical modeling, and business intelligence. He has a strong academic track record, graduating with honors and actively contributing to research projects during his graduate studies.

Areas of Expertise

• Predictive modeling and data mining

• E-commerce and digital marketing analytics

• Customer behavior analysis and segmentation

• Fraud detection and risk management

• HR analytics and workforce optimization

• Stakeholder management and data-driven decision-making

Professional Impact

Piyush's innovative data-driven solutions have had a significant impact on the organizations he has worked for. At The Home Depot, his predictive models and data-driven insights have contributed to a 15% increase in online sales and a 12% improvement in customer retention. At Discover Financial Services, his fraud detection algorithms resulted in a 27% reduction in financial losses, demonstrating his ability to drive tangible business results.

Conclusion

With a proven track record of leveraging data to drive strategic decision-making and optimize business performance, Piyush Verma is a versatile and highly sought-after Senior Data Scientist. His expertise in e-commerce, marketing, and fraud detection, combined with his strong academic background and leadership skills, make him a valuable asset to any organization seeking to harness the power of data to gain a competitive edge.