Poliana Sousa
Professional Overview
Poliana Sousa is an accomplished business leader with extensive experience in the consumer goods industry. As the President of General Mills Brasil, she leverages her strategic vision and operational expertise to drive growth and innovation for the iconic global brand. With a proven track record of success across various senior marketing and general management roles, Poliana has established herself as a respected industry expert, particularly in the areas of brand management, consumer insights, and omnichannel strategy.
Experience Summary
Current Role
As the President of General Mills Brasil, Poliana is responsible for leading the company's operations and strategic direction in the Brazilian market. She oversees a diverse portfolio of beloved food brands, including Cheerios, Häagen-Dazs, and Yoki, ensuring their continued relevance and market leadership. Under her guidance, General Mills Brasil has strengthened its position as a premier consumer goods company, consistently delivering strong financial results and driving innovation that resonates with evolving consumer preferences.
Career Progression
Prior to her current role, Poliana held several senior leadership positions, including General Manager of Personal Care at Unilever Brasil, Vice President of the Coca-Cola Trademark for LATAM, and Vice President of Marketing (CMO) for Coca-Cola Brasil. Her extensive experience in the consumer goods industry, coupled with her expertise in brand building, consumer insights, and strategic marketing, has enabled her to drive transformative change and achieve sustained business growth.
Poliana's earlier career at Procter & Gamble, where she held various marketing roles across different product categories, such as Baby Care, Oral Care, Batteries, Hair Color, and Shave Care, further solidified her versatility and deep understanding of consumer behavior and market dynamics.
Academic Background
Poliana holds a Bachelor's degree in Business Administration from the University of São Paulo, one of the most prestigious universities in Brazil. She has also completed executive education programs at leading global institutions, further enhancing her strategic leadership and management capabilities.
Areas of Expertise
- Brand management and portfolio optimization
- Consumer insights and market intelligence
- Omnichannel marketing and digital transformation
- General management and business strategy
- Talent development and team leadership
Professional Impact
Throughout her career, Poliana has demonstrated a strong commitment to driving positive change and making a lasting impact on the industries and communities she serves. In addition to her corporate roles, she co-founded the non-profit organization "Rise and Raise Others" (Uma Sobe e Puxa a Outra), which empowers and mentors women in their professional development. She is also a mentor at the AngelUs Professional Network for Women, further contributing to the advancement of women in leadership.
Conclusion
Poliana Sousa's impressive track record, strategic vision, and proven ability to deliver results make her a highly regarded leader in the consumer goods industry. As the President of General Mills Brasil, she continues to drive innovation, enhance brand equity, and create value for the company and its stakeholders. Poliana's multifaceted expertise, coupled with her passion for mentoring and supporting women in business, position her as a dynamic and influential figure in the Brazilian and global business landscape.
