Polina Yastrebova - E-commerce Category Manager
Professional Overview
Polina Yastrebova is an accomplished E-commerce Category Manager with extensive experience in the consumer packaged goods (CPG) industry. She specializes in driving digital transformation, optimizing product portfolios, and leveraging data-driven insights to boost online sales and market share.
Experience Summary
Current Role
As the E-commerce Category Manager at Mars, Polina is responsible for managing the company's e-commerce product portfolio, including iconic brands like M&M's and Skittles. In this role, she leverages her deep understanding of customer behavior and market trends to develop and execute tailored strategies that enhance the online shopping experience and drive incremental revenue growth.
Career Progression
Prior to her current position, Polina held several influential roles within Mars, including Business Development Manager (MLEP) and Brand Manager for M&M's and Skittles (MLEP). In these positions, she demonstrated her ability to drive strategic initiatives, build cross-functional partnerships, and deliver impactful results. Earlier in her career, Polina gained valuable experience through internships at Unilever and Danone, where she honed her skills in marketing and human resources.
Academic Background
Polina holds a Bachelor's degree in Business Administration, with a focus on Marketing and International Business, from a prestigious university in Russia. Her academic achievements, coupled with her hands-on industry experience, have equipped her with a well-rounded skillset and a deep understanding of the evolving CPG landscape.
Areas of Expertise
- E-commerce strategy and category management
- Digital marketing and customer experience optimization
- Data analysis and insights-driven decision making
- Cross-functional collaboration and team leadership
- Brand management and portfolio optimization
Professional Impact
Throughout her career, Polina has consistently made significant contributions to the organizations she has served. As a Business Development Manager, she spearheaded several successful initiatives that resulted in increased market share and improved operational efficiency. As a Brand Manager, she successfully revitalized the M&M's and Skittles brands, driving double-digit growth and strengthening their market position.
Conclusion
Polina Yastrebova's impressive track record, coupled with her unwavering commitment to excellence, makes her a valuable asset to the Mars team. With her strategic vision, analytical acumen, and innovative approach, she is poised to continue driving transformative change in the e-commerce space and contributing to the continued success of the company.
