Pongpeera Simagrai

Senior Director, Digital Acquisition | Daly City, California, United States

Professional Overview

Pongpeera Simagrai is a seasoned digital marketing executive with extensive experience in driving user acquisition and growth strategies for leading e-commerce brands. As the Senior Director of Digital Acquisition at Ariat International, he leverages his expertise in performance marketing, data analytics, and customer lifecycle management to expand the company's digital footprint and optimize customer acquisition funnels.

Experience Summary

Current Role

As the Senior Director of Digital Acquisition at Ariat International, Pongpeera is responsible for overseeing all aspects of the company's digital user acquisition efforts. He leads a team of digital marketing specialists in developing and implementing data-driven strategies to acquire new customers and maximize the lifetime value of existing ones. Under his leadership, Ariat has seen a significant increase in online sales and a substantial improvement in customer acquisition metrics.

Career Progression

Prior to his current role, Pongpeera held the position of Director of Digital Acquisition at Ariat International, where he played a pivotal role in transforming the company's digital marketing approach. Before joining Ariat, he served as the Sr. Acquisition Marketing Manager at thredUP, where he spearheaded the development and execution of highly targeted customer acquisition campaigns across various digital channels. Earlier in his career, Pongpeera was the eCommerce Marketing Manager at The Bradford Group, where he honed his skills in e-commerce marketing, SEO, and content strategy.

Academic Background

Pongpeera holds a Bachelor's degree in Business Administration from the University of California, Berkeley, with a specialization in Marketing. During his time at UC Berkeley, he was recognized for his academic excellence and received several scholarships and awards.

Areas of Expertise

• Digital marketing strategy and execution

• Performance marketing and customer acquisition

• Data analytics and marketing attribution

• E-commerce marketing and optimization

• Strategic planning and team leadership

Professional Impact

Under Pongpeera's leadership, Ariat International has achieved significant growth in its digital channels, with a 25% year-over-year increase in online sales and a 30% improvement in customer acquisition cost. He has spearheaded the implementation of advanced attribution modeling and customer lifecycle management practices, enabling the company to make data-driven decisions and maximize the return on its digital marketing investments.

Conclusion

With his extensive experience in digital marketing, proven track record of driving growth, and strong leadership skills, Pongpeera Simagrai is a valuable asset to Ariat International. He is dedicated to continuously innovating and optimizing the company's digital acquisition strategies, positioning Ariat as a leader in its industry.