Pooja Sharma-Jones
Chief Marketing Officer
Professional Overview
Pooja Sharma-Jones is a seasoned marketing executive with over 15 years of experience in the hospitality, retail, and consumer goods industries. As the Chief Marketing Officer at Mocktail Beverages Inc., she is responsible for driving the company's marketing strategy, brand development, and consumer engagement initiatives to support its growth and expansion.
Experience Summary
Current Role
As the Chief Marketing Officer at Mocktail Beverages Inc. since September 2021, Pooja is responsible for leading the company's marketing efforts, including brand positioning, digital marketing, product launches, and strategic partnerships. She has been instrumental in developing and executing successful marketing campaigns that have significantly increased brand awareness and customer acquisition for the company's premium non-alcoholic beverage products.
Career Progression
Prior to her current role, Pooja held various marketing and sales leadership positions in the hospitality and retail sectors. She served as the Marketing and Sales Director at Drake & Morgan, where she successfully launched new restaurant concepts and implemented effective marketing strategies to drive revenue growth. Pooja also held the role of Head of UK Marketing at Soho House Group, where she was responsible for overseeing the marketing and communications for the brand's prestigious hospitality venues across the UK.
Earlier in her career, Pooja worked as a Marketing Consultant in the hospitality, restaurant, and food and beverage industries, providing strategic insights and implementation support to clients. She also held marketing roles at Harrods and Selfridges, where she managed the marketing and communications for the companies' food halls, restaurants, and home departments.
Academic Background
Pooja holds a 2.1 in Marketing & Mass Communications from London Metropolitan University, where she developed a strong foundation in integrated marketing strategies, consumer behavior, and digital marketing techniques.
Areas of Expertise
- Brand strategy and positioning
- Digital marketing and social media
- Product launch and consumer engagement
- Strategic partnership development
- Hospitality and retail marketing
- Food and beverage industry expertise
Professional Impact
Throughout her career, Pooja has demonstrated a proven track record of driving measurable results for the companies she has served. Notable achievements include:
- Developed and executed successful marketing campaigns that increased Mocktail Beverages Inc.'s brand awareness by 30% and customer acquisition by 25% within the first year
- Spearheaded the launch of two new restaurant concepts at Drake & Morgan that contributed to a 15% increase in overall revenue
- Implemented a comprehensive digital marketing strategy for Soho House Group that led to a 20% growth in social media following and a 12% increase in direct bookings
Conclusion
Pooja Sharma-Jones is an accomplished marketing professional with a diverse background and a deep understanding of the hospitality, retail, and consumer goods industries. Her strategic leadership, innovative approach, and proven track record of driving measurable results make her a valuable asset to Mocktail Beverages Inc. as it continues to expand its presence and reach new heights in the non-alcoholic beverage market.
