Poppy Thekdi

Senior Growth Marketing Manager
Los Angeles, CA, United States

Professional Overview

Poppy Thekdi is a seasoned marketing professional with extensive experience in driving growth and digital strategy for leading e-commerce and direct-to-consumer brands. As the Senior Growth Marketing Manager at goop, she is responsible for developing and executing integrated marketing campaigns to fuel the company's expansion and engagement with its target audience.

Experience Summary

Current Role

At goop, Poppy oversees the brand's growth marketing initiatives, leveraging data-driven insights to optimize customer acquisition, retention, and loyalty. She collaborates cross-functionally to develop and implement innovative digital marketing strategies, including search engine optimization (SEO), social media campaigns, email marketing, and performance-based advertising. Under her leadership, the growth marketing team has achieved significant improvements in key performance metrics, contributing to the company's overall business success.

Career Progression

Prior to her current role, Poppy held various marketing positions at REVOLVE and FWRD, where she steadily progressed from a Performance Marketing Specialist to a Senior Manager, Growth Marketing. In these roles, she spearheaded the implementation of data-driven marketing strategies, optimized digital ad campaigns, and drove measurable results in customer acquisition and revenue growth. Poppy's diverse background also includes experience in international marketing, operations, and economic policy at organizations such as the United Nations and the U.S. Department of State.

Academic Background

Poppy holds a Bachelor of Arts degree in Economics and International Relations from Occidental College, where she demonstrated academic excellence and a strong foundation in global business and policy.

Areas of Expertise

• Digital marketing strategy and execution

• Omnichannel campaign management

• Performance marketing and analytics

• Search engine optimization (SEO)

• Social media marketing and influencer partnerships

• Email marketing and customer relationship management

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at REVOLVE, Poppy played a pivotal role in the company's international expansion, streamlining marketing operations and driving significant revenue growth in new markets. At goop, she has spearheaded the implementation of a data-driven growth marketing strategy, resulting in a 25% increase in customer acquisition and a 15% improvement in customer lifetime value.

Conclusion

Poppy Thekdi is a highly versatile and results-driven marketing professional with a proven track record of driving growth and innovation for leading e-commerce and direct-to-consumer brands. Her strategic mindset, data-driven approach, and cross-functional expertise make her a valuable asset in the fast-paced and constantly evolving digital marketing landscape.